Email Deliverability Specialist

Job Description

Email Deliverability Management: Design and implement email warm-up plans for IPs and domains to maximize deliverability. Monitor and improve email campaign performance through inbox placement monitoring and deliverability troubleshooting. Install, configure, and optimize email servers such as PowerMTA, Postfix, and other SMTP services. Set up and manage DNS settings for sending domains (SPF, DKIM, DMARC, MX, PTR). Implement best practices for email marketing to adhere to global regulations (CAN-SPAM, GDPR, CASL). Monitor server performance, load balancing, IP rotation, and ensure the stability and scalability of email infrastructure. Establish and maintain relationships with major ISPs and ESPs to resolve delivery issues. Manage blacklists and maintain IP and domain reputation. Analyze bounce reports, spam complaints, and open/click rates to identify and resolve deliverability issues. Provide regular reports on email performance, deliverability, and server health. Manage feedback loops (FBL) and postmaster tools for major ISPs (Microsoft, Gmail, Yahoo, etc.). Qualifications and Requirements: Minimum 1 years in email deliverability, email infrastructure management, or related roles. Proficiency in email marketing technologies, PowerMTA/Postfix, and SMTP servers. Strong understanding of DNS, SPF, DKIM, DMARC, MX records, IP rotation, and bounce handling. Knowledge of load balancing, IP pools, and server performance monitoring. Familiarity with deliverability tools (250ok, Return Path, GlockApps) and postmaster tools. Deep understanding of CAN-SPAM, GDPR, CASL, and email compliance. Ability to interpret bounce codes, analyze email delivery data, and provide insights. Proactive in resolving email delivery and infrastructure issues. Strong verbal and written communication skills. Ability to explain technical concepts to non-technical stakeholders.