Director, Marketing - Emerging Categories

As a Brand Manager at The Coca-Cola Company, you will craft a vision for the future of our brands. We are seeking someone with a thirst for innovation who can look beyond today and create a vision for where our brands can be tomorrow. You will persuade and inspire others and understand the lifetime value that a strong brand foundation can bring. With the resources we provide, you will bring ideas and execute strategies that deliver cutting-edge excellence in ingredients, innovation, design, and marketing. Your role as Director, Marketing - Emerging Categories will involve leading the category strategy by utilizing consumer, category, commercial, and industry insights to create winning long-term plans with short-term positive impacts for the business. You will be responsible for delivering profitable, sustainable volume growth in the category while ensuring continuous improvement of the long-term value for the brands across all markets. Developing integrated marketing plans and ensuring outstanding execution in the marketplace will be key aspects of your responsibilities. In the realm of Consumer Research & Insights, you will develop a comprehensive understanding of the brands" consumer base, their attitudes, and behaviors to formulate appropriate integrated consumer marketing and communication programs. Additionally, you will assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research to identify new volume and profit growth areas. Stakeholder management will be a crucial part of your role as you partner with internal and external stakeholders to develop new and/or improved products, packaging, and programs to meet consumer needs, deliver against brand strategies, and drive System value/business objectives. Leading and participating in key global/regional projects to ensure maximum synergy across markets will also be a part of your responsibilities. Minimum qualifications and requirements for this role include a Bachelor's degree in Business/Marketing/Communications or a related field, with a Master's degree being preferred. You should have 8-10 years of experience in a previous marketing role, preferably with a stint in a brand management role. Knowledge of syndicated sources and the ability to apply basic marketing concepts will be essential for this position. Joining The Coca-Cola Company will offer you challenging work with constant opportunities to develop world-class skills and a truly international career. You will work on the most recognized brand in the world and be part of developing the brand's next chapter. You will have exposure to world-class leaders and a creative team culture that supports taking risks and innovation. Your skills in leadership, media planning, creative process, marketing goals, consumer segmentation, competitor analysis, digital media strategy, quantitative research, marketing strategies, SWOT analysis, brand positioning, group problem solving, social media strategies, brand architecture, channel management, and team management will be beneficial in excelling in this role. The annual incentive reference value percentage for this role is 30%, which falls in the middle of the range for your role, indicating performance at target.,