5 Consumer Segmentation Jobs

As a Brand Manager at The Coca-Cola Company, you will craft a vision for the future of our brands. We are seeking someone with a thirst for innovation who can look beyond today and create a vision for where our brands can be tomorrow. You will persuade and inspire others and understand the lifetime value that a strong brand foundation can bring. With the resources we provide, you will bring ideas and execute strategies that deliver cutting-edge excellence in ingredients, innovation, design, and marketing. Your role as Director, Marketing - Emerging Categories will involve leading the category strategy by utilizing consumer, category, commercial, and industry insights to create winning long-term plans with short-term positive impacts for the business. You will be responsible for delivering profitable, sustainable volume growth in the category while ensuring continuous improvement of the long-term value for the brands across all markets. Developing integrated marketing plans and ensuring outstanding execution in the marketplace will be key aspects of your responsibilities. In the realm of Consumer Research & Insights, you will develop a comprehensive understanding of the brands" consumer base, their attitudes, and behaviors to formulate appropriate integrated consumer marketing and communication programs. Additionally, you will assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research to identify new volume and profit growth areas. Stakeholder management will be a crucial part of your role as you partner with internal and external stakeholders to develop new and/or improved products, packaging, and programs to meet consumer needs, deliver against brand strategies, and drive System value/business objectives. Leading and participating in key global/regional projects to ensure maximum synergy across markets will also be a part of your responsibilities. Minimum qualifications and requirements for this role include a Bachelor's degree in Business/Marketing/Communications or a related field, with a Master's degree being preferred. You should have 8-10 years of experience in a previous marketing role, preferably with a stint in a brand management role. Knowledge of syndicated sources and the ability to apply basic marketing concepts will be essential for this position. Joining The Coca-Cola Company will offer you challenging work with constant opportunities to develop world-class skills and a truly international career. You will work on the most recognized brand in the world and be part of developing the brand's next chapter. You will have exposure to world-class leaders and a creative team culture that supports taking risks and innovation. Your skills in leadership, media planning, creative process, marketing goals, consumer segmentation, competitor analysis, digital media strategy, quantitative research, marketing strategies, SWOT analysis, brand positioning, group problem solving, social media strategies, brand architecture, channel management, and team management will be beneficial in excelling in this role. The annual incentive reference value percentage for this role is 30%, which falls in the middle of the range for your role, indicating performance at target.,

As a global leader in beauty, driven by science and profound consumer understanding, L'Oral is seeking a strategic Category Leader to shape the future of a key product category by connecting Researchers, cutting-edge scientific evaluation, and consumer insights. Your mission as the Category Leader, Consumer & Evaluation Intelligence, is to serve as the critical bridge between complex scientific evaluation data and compelling consumer narratives. You will leverage consumer understanding to inspire breakthrough innovations and champion consumer-centricity across Research & Innovation, Marketing, and Product Development. Key Responsibilities: - Develop and execute a vision for the assigned category, identifying growth drivers and innovation opportunities. - Utilize market trends, competitive intelligence, and L'Oral"s scientific capabilities to drive strategic planning. - Act as the primary interface between Consumer Insights, Evaluation Intelligence, and key "Metiers" (R&I, Marketing, Product Development). - Drive collaboration to embed consumer understanding across the product lifecycle, influencing strategic decisions and fostering a consumer-centric culture. - Collaborate with Evaluation teams to interpret scientific data and transform technical findings into consumer-relevant insights. - Lead primary and secondary market research to uncover consumer motivations, behaviors, and unmet needs. - Catalyze breakthrough innovation by combining consumer insights and scientific evaluation for novel product concepts. - Contribute to the long-term innovation pipeline to ensure L'Oral remains a pioneer in beauty. Required Skills & Qualifications: - Education: Bachelor's degree (Master's preferred) in Marketing, Business, Science, or related field. - Experience: 8-10+ years in Category Management, Product Marketing, Consumer Insights, or R&D in Beauty, FMCG, or Pharma. - Proven experience at the intersection of consumer insights and scientific/technical evaluation. - Track record of translating complex data into actionable strategies for innovation and growth. - Extensive cross-functional collaboration experience with R&D and Marketing. - Core Competencies: Exceptional strategic and analytical acumen, outstanding communication and influencing skills, highly collaborative, curious, proactive, and strong industry knowledge. L'Oral Competencies: Acts with sensitivity to the Mtier, Innovates, Connects with the brand, Engages and develops teams, Achieves results with integrity, Manages complexity, Demonstrates entrepreneurship.,

We are looking for an experienced Insights Head to take charge of client engagement, strategic research initiatives, and actionable insights delivery. As the ideal candidate, you should have a solid grasp of client needs, exceptional research design skills, and advanced proficiency in data analysis, consumer segmentation, and reporting. Your role will involve acting as a trusted advisor, crafting tailored research solutions, and presenting insightful reports to address complex business issues. Your responsibilities will include engaging with clients to grasp their business challenges and research objectives, creating customized research strategies, conducting data analysis, developing consumer segmentations, compiling reports and presentations, collaborating with clients and internal teams, staying updated on industry trends, and leading a team of analysts and research specialists. To excel in this role, you should have extensive experience in consumer research, insights, and analytics, preferably in a client-facing capacity. You should be adept at designing research frameworks, skilled in data analysis and visualization, possess expertise in consumer segmentation and market research, and exhibit excellent stakeholder management and communication skills. A strategic mindset and the ability to translate complex data into actionable recommendations are crucial. Preferred skills include experience with digital, social, or omni-channel data, and the ability to manage multiple client projects simultaneously. An MBA with at least 7 years of experience in Market Research is required. In return, we offer a competitive salary and benefits package, exciting project opportunities, a supportive work environment, and avenues for professional development and growth. Join us in providing our clients with custom research, deep insights, and strategic recommendations that drive smarter business decisions and sustained growth. To apply, please share your CV at hr@biobrain.io.,

You are an experienced Insights Head responsible for leading client engagement through the design of strategic research initiatives, diagnosing business challenges, and delivering actionable insights. Your role involves understanding client needs, designing research strategies, conducting data analysis, creating consumer segmentations, and compiling comprehensive reports and presentations. You will directly engage with clients to understand their business challenges, market dynamics, and research objectives. By designing customized research strategies and methodologies, you will effectively address client issues. Your responsibilities also include overseeing rigorous data analysis, identifying key trends, creating consumer segmentations, and compiling insights into clear reports, dashboards, and presentations. Collaboration with clients and internal teams is crucial for interpreting data, validating findings, and recommending strategic actions. You will stay updated on industry trends, research innovations, and data analytics tools. Ensuring the quality control, accuracy, and relevance of insights delivered to clients is a key aspect of your role. Additionally, you will lead, mentor, and develop a team of analysts and research specialists. Qualifications: - Extensive experience in consumer research, insights, and analytics with a client-facing role preferred - Proficiency in designing research frameworks and methodologies aligned with client needs - Advanced knowledge of data analysis, statistical tools, and visualization - Strong expertise in consumer segmentation, behavioral analysis, and market research - Excellent stakeholder management, communication, and presentation skills - Strategic mindset translating complex data into strategic recommendations - MBA with 7+ years of experience in Market Research Preferred Skills: - Experience with digital, social, or omni-channel data - Proven ability to manage multiple client projects simultaneously What We Offer: - Competitive salary and benefits package - Opportunity to work on exciting and challenging projects - Collaborative and supportive work environment - Professional development and growth opportunities Join us to support our clients with custom research, deep insights, and strategic recommendations that enable smarter business decisions and sustained growth. Apply directly by sharing your CV on hr@biobrain.io,

As a global leader in beauty, driven by science and deep consumer understanding, L'Oral is seeking a strategic leader like you to play a pivotal role in shaping the future of a key product category. In the role of Category Leader, Consumer & Evaluation Intelligence, your mission will be to serve as the critical bridge between Researchers, scientific evaluation data, and consumer insights. By translating complex scientific data into compelling consumer narratives and leveraging consumer understanding, you will inspire breakthrough innovations that resonate deeply with consumer needs. Your key responsibilities will include developing and executing a vision for the assigned category, identifying growth drivers and innovation opportunities. You will synthesize market trends, competitive intelligence, and L'Oral"s scientific capabilities to drive strategic planning. Acting as the primary interface between Consumer Insights, Evaluation Intelligence, and key "Metiers" such as Research & Innovation, Marketing, and Product Development, you will drive collaboration to embed consumer understanding across the product lifecycle. Your role will also involve championing the "voice of the consumer" to influence strategic decisions and foster a consumer-centric culture. Collaborating with Evaluation teams, you will interpret complex scientific and performance data to transform technical findings into clear, compelling, and consumer-relevant insights and communication messages. Ensuring that all product claims are rigorously substantiated by scientific evaluation and resonate with consumer desires will be a key aspect of your role. Leading primary and secondary market research to uncover consumer motivations, behaviors, and unmet needs, you will develop consumer segmentation and profiling to enable targeted product and marketing strategies. In terms of innovation and future-proofing, you will catalyze breakthrough innovation by combining consumer insights and scientific evaluation for novel product concepts. You will also contribute to the long-term innovation pipeline, ensuring that L'Oral remains a pioneer in beauty. To be successful in this role, you should have a Bachelor's degree (Master's preferred) in Marketing, Business, Science, or a related field, along with 8-10+ years of experience in Category Management, Product Marketing, Consumer Insights, or R&D, ideally in the Beauty, FMCG, or Pharma industry. You should have a proven track record of translating complex data into actionable strategies that drive innovation and growth. Extensive cross-functional collaboration experience, exceptional strategic and analytical acumen, outstanding communication and influencing skills, curiosity, proactiveness, and strong industry knowledge are some of the core competencies required for this role. L'Oral Competencies that are critical for success include acting with sensitivity to the Mtier, innovating, connecting with the brand, engaging and developing teams, achieving results with integrity, managing complexity, and demonstrating entrepreneurship.,