Digital Performance Marketing Manager

As a Performance Marketing Manager at ALT DRX, a funded fintech startup based in Bangalore, you will collaborate with our Marketing, Content, Business Development, and Product Management teams to drive the growth and success of our digital real estate marketplace. Your main objective will be to enhance brand awareness, boost sales, and increase subscriptions by leveraging data-driven strategies and identifying opportunities for content optimization and landing page improvements. You will be responsible for developing and implementing growth marketing and customer lifetime value strategies, managing Performance Marketing campaigns both independently and with agencies to acquire new customers, and driving traffic to our platform through paid tactics. Your role will also involve expanding target audiences, enhancing customer lifetime value, and reducing acquisition costs. Regularly analyzing campaign metrics and performance insights, you will continuously optimize ad delivery, landing page conversions, and user experience to drive efficient user activations. Through iterative testing, you will determine the most effective multi-channel paid mix, set and exceed KPIs related to sign-ups, activations, cost-per-acquisition, and cost-per-activation, and collaborate with external agencies to maximize campaign delivery and explore new audiences. Additionally, your role will require crafting engaging content with the marketing team, potentially involving user experience and social media writing. The ideal candidate will possess a minimum of 3 years of experience in Performance Marketing or Digital Marketing roles, with proficiency in landing page optimization, SEO/SEA, email campaigns, social media, and display marketing. You should demonstrate expertise in managing SEO and SEM campaigns, social media, and display advertising, as well as a keen ability to identify target audiences and drive engagement and conversions. Proficiency in website analytics tools, Google AdWords, WordPress, Google Analytics, and marketing platforms like HubSpot or Salesforce is essential. Outstanding communication skills, a customer-centric mindset, strong analytical abilities, creativity, motivation, and a structured approach are key attributes that will contribute to your success in this role. The position offers the potential for advancement to Marketing Head based on performance and skills demonstrated over time, making it an ideal opportunity for ambitious professionals in the dynamic field of blockchain-based product marketing.,