Digital Marketing Trainer cum Executive

Job description

We are looking for a Digital Marketing Executive cum trainer to plan, execute and optimize our online marketing efforts.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Developing and delivering training programs on Digital Marketing.
• Conducting training sessions
• Assessing trainees' progress
• Keeping up-to-date with the latest digital marketing trends
• Collaborating with other trainers to provide better training materials and support to students
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Design, build and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize available analytics tools to measure and track customer engagement.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirements and skills

• 1 - 3 years of experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

• Leave encashment

Ability to commute/relocate:

• M G Road, Kochi - 682011, Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:

• Higher Secondary(12th Pass) (Preferred)

Experience:

• Digital marketing: 1 year (Required)

Language:

• English (Preferred)

Work Location: In person