Digital Marketing Specialist

You are a dynamic and experienced Digital Marketing Specialist with a strong background in SEO and SEM. Your main responsibility is to develop, implement, and manage marketing campaigns that enhance brand awareness, drive website traffic, and acquire leads/customers for our company and its products/services. Your key responsibilities include managing SEO and SEM strategies to improve organic search rankings, conducting keyword research, optimizing website content, monitoring SEM performance metrics, and analyzing data to optimize digital marketing strategies. You will collaborate with the content team to create high-quality, SEO-aligned content, ensure it is engaging and conversion-focused. You will use tools like Google Analytics and Google Search Console to monitor site performance, prepare reports on campaign performance, and provide insights to improve overall strategies. Performing competitor analysis to identify market gaps and opportunities, staying updated on industry trends, and collaborating with internal and external teams to ensure a cohesive digital strategy is essential. Continuous improvement through testing and refining SEO and SEM strategies is key to achieving maximum ROI. You should have a Bachelor's degree in Marketing, Business, Communications, or a related field, with a minimum of 3 years of digital marketing experience focusing on SEO and SEM. A proven track record in managing successful campaigns, strong analytical skills, and proficiency in PPC management are required. Excellent communication skills, attention to detail, ability to work independently and collaboratively in a fast-paced environment are essential. Google Ads and Analytics certifications are a plus. This is a full-time, permanent position with a day shift schedule, based in Sector 37-C Chandigarh.,