4 Bid Optimization Jobs

As a highly skilled PPC Coordinator & Display Ads Specialist, you will be responsible for leading paid media efforts on platforms such as Google Ads, Bing, Taboola, and Outbrain. Your main focus will be on managing ad campaigns, optimizing budgets, and analyzing attribution data to ensure maximum ROI. Your main responsibilities will include planning, creating, and managing PPC campaigns across various formats including Search, Display, and Video. You will also be setting up and monitoring display campaigns on platforms like Taboola, Outbrain, and other native ad networks. Additionally, performing tasks such as keyword research, A/B testing, audience segmentation, and bid optimization will be crucial in your role. Implementing and managing tracking pixels, UTM tagging, and attribution tools will also be part of your daily activities. It will be important to analyze and report on campaign performance using detailed KPIs and collaborate with creative and content teams to align landing pages with ad messaging. Continuous testing, learning, and improvement based on analytics and industry trends will also be key aspects of your role. To be successful in this position, you should have at least 2 years of hands-on PPC experience encompassing both Search and Display campaigns. Proven experience with Taboola and Outbrain platforms is essential. A strong knowledge of attribution modeling including first click, last click, linear, data-driven, etc., is required. Proficiency with Google Ads, Google Analytics, Tag Manager, and native ad platforms is a must. Understanding UTM tracking and cross-channel attribution is important along with strong Excel/Google Sheets skills and experience with reporting dashboards. Excellent communication and project management skills are necessary, and you must be detail-oriented, analytical, and self-driven. Nice to have skills include experience in the language services or B2B SaaS industry, familiarity with programmatic or retargeting platforms, and knowledge of SEO and CRO principles. In return, you will benefit from fully remote work and the opportunity to work with an international team. Please note that only applicants who provide a video will be considered for this role.,

Role Overview: PPC Ads Account Manager is responsible for managing, optimizing, and scaling advertising campaign. This role requires a deep understanding of Ads (Sponsored Products, Sponsored Brands, and Sponsored Display), data analysis, campaign strategy, and client communication. Salary Band- 7-8 LPA Mandate Experience: 1.5+ years managing Ads campaigns with 2+ years overall exp Ideal Candidate Profile: Must-Have Qualifications: Technical Skills: Proficiency in Advertising Console, PPC strategies, bid optimization, and keyword research Analytical Skills: Strong ability to analyze data, extract insights, and make data-driven decisions Communication: English & Hindi is mandatary. Clear, professional communication with clients and internal teams Project Management: Ability to manage multiple accounts efficiently Stay updated on Advertising trends Should be proficient with MS Excel & Power Point or any other BI tools Demonstrate a clear understanding of brand strategy, has experience in shaping & promoting a brand's identity, is adept at leveraging storytelling to enhance brand visibility Strong experience in identifying new business opportunities, building strategic growth plan, and expanding market presence Excellent negotiation skills and maintain strong clients relationships to ensure mutually beneficial outcomes

You are a dynamic and experienced Digital Marketing Specialist with a strong background in SEO and SEM. Your main responsibility is to develop, implement, and manage marketing campaigns that enhance brand awareness, drive website traffic, and acquire leads/customers for our company and its products/services. Your key responsibilities include managing SEO and SEM strategies to improve organic search rankings, conducting keyword research, optimizing website content, monitoring SEM performance metrics, and analyzing data to optimize digital marketing strategies. You will collaborate with the content team to create high-quality, SEO-aligned content, ensure it is engaging and conversion-focused. You will use tools like Google Analytics and Google Search Console to monitor site performance, prepare reports on campaign performance, and provide insights to improve overall strategies. Performing competitor analysis to identify market gaps and opportunities, staying updated on industry trends, and collaborating with internal and external teams to ensure a cohesive digital strategy is essential. Continuous improvement through testing and refining SEO and SEM strategies is key to achieving maximum ROI. You should have a Bachelor's degree in Marketing, Business, Communications, or a related field, with a minimum of 3 years of digital marketing experience focusing on SEO and SEM. A proven track record in managing successful campaigns, strong analytical skills, and proficiency in PPC management are required. Excellent communication skills, attention to detail, ability to work independently and collaboratively in a fast-paced environment are essential. Google Ads and Analytics certifications are a plus. This is a full-time, permanent position with a day shift schedule, based in Sector 37-C Chandigarh.,

As a Digital Marketing Specialist at our company located in Sector 37-C Chandigarh, you will play a vital role in developing, implementing, and managing marketing campaigns to enhance brand awareness, drive website traffic, and acquire leads and customers. Your responsibilities will include managing SEO and SEM strategies, collaborating with the content team for high-quality content creation, analyzing performance metrics, conducting competitor analysis, and coordinating with various marketing teams for a cohesive digital strategy. Your duties will involve developing and implementing SEO strategies to improve organic search rankings, conducting keyword research, optimizing website content, and monitoring SEM performance metrics to optimize ad spend. You will collaborate with the content team to create engaging and conversion-focused content aligned with SEO strategies. Utilizing tools like Google Analytics, Google Search Console, and other analytics platforms, you will monitor site performance, prepare reports on campaign performance, and provide data-driven insights and recommendations to enhance digital marketing strategies. Regular competitor analysis will be part of your tasks to identify market gaps and opportunities, while staying updated on industry trends and best practices. Collaboration with the web development team to ensure technical SEO best practices are implemented, coordinating with social media and email marketing teams, and collaborating with external vendors and agencies when necessary are also important aspects of this role. To be successful in this role, you should possess a Bachelor's degree in Marketing, Business, Communications, or a related field, along with a minimum of 3 years of experience in digital marketing focusing on SEO and SEM. A proven track record of managing successful SEO and SEM campaigns, strong understanding of search engine algorithms, proficiency in PPC management, and excellent written and verbal communication skills are essential. Strong analytical skills, attention to detail, ability to work independently and collaboratively in a fast-paced environment, and Google Ads and Analytics certifications are considered a plus. If you are passionate about digital marketing, have a keen eye for detail, and enjoy staying updated with the latest trends and best practices in SEO and SEM, we encourage you to apply for this Full-time, Permanent position.,