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Intellisource Technologies
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Digital Marketing Specialist (IT Services Only)

Digital Marketing Specialist (IT Services Only)

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Intellisource Technologies

2 - 3 years

3 - 4 Lacs

Pune

Posted:1 week ago| Platform:

Apply

Skills Required

Google Ads Lead Generation Ppc Campaigns Meta Ads Linkedin Ads B2B Marketing Marketing Automation Account Based Marketing Digital Campaigns Email Marketing SEO

Work Mode

Work from Office

Job Type

Full Time

Job Description

Digital Marketing Specialist

Key Responsibilities:

Plan, execute, and optimize
Google Search Ads, LinkedIn Sponsored Ads, and Remarketing campaigns
specifically for B2B lead generation.
Perform
keyword research, competitor analysis, and ad copywriting
aligned to IT services.
Manage daily, weekly, and monthly campaign budgets to ensure maximum ROI.
Optimize the company website for
SEO and lead conversions
(landing pages, forms, CTAs).
Track and analyze website traffic and campaign performance using
Google Analytics, Google Search Console, and LinkedIn Campaign Manager.
Set up basic
email marketing and drip campaigns
for lead nurturing using Zoho CRM/HubSpot/any free tools).
Generate reports and actionable insights to improve lead quality and reduce CPL(cost per lead).
Collaborate with the content and design teams to develop campaign assets.

Must-Have Skills:

Proven
2-3 years of digital marketing experience in an IT services company.
Expertise in
Google Ads (Search, Display, Retargeting)
and
LinkedIn Ads
.
Strong understanding of
SEO (on-page, off-page, technical basics).
Proficiency with
Google Analytics, Google Search Console, LinkedIn Campaign Manager.
Familiarity with landing page optimization and lead conversion strategies.
Basic knowledge of
marketing automation tools
(Zoho CRM, HubSpot, or similar).
Strong analytical and reporting skills.

Preferred Skills:

Understanding of B2B customer journey and sales funnels.
Experience with
Account-Based Marketing (ABM)
is a plus.
Prior success in delivering qualified leads for IT services or SaaS companies.

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Digital Marketing Specialist (IT Services Only)

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Digital Marketing Specialist

Key Responsibilities:

Google Search Ads, LinkedIn Sponsored Ads, and Remarketing campaigns

keyword research, competitor analysis, and ad copywriting

SEO and lead conversions

Google Analytics, Google Search Console, and LinkedIn Campaign Manager.

email marketing and drip campaigns

Must-Have Skills:

2-3 years of digital marketing experience in an IT services company.

Google Ads (Search, Display, Retargeting)

LinkedIn Ads

SEO (on-page, off-page, technical basics).

Google Analytics, Google Search Console, LinkedIn Campaign Manager.

marketing automation tools

Preferred Skills:

Account-Based Marketing (ABM)

More Jobs at Intellisource Technologies