Digital Marketing Specialist (IT Services Only)

2 - 3 years

3 - 4 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Digital Marketing Specialist

Key Responsibilities:

  • Plan, execute, and optimize

    Google Search Ads, LinkedIn Sponsored Ads, and Remarketing campaigns

    specifically for B2B lead generation.
  • Perform

    keyword research, competitor analysis, and ad copywriting

    aligned to IT services.
  • Manage daily, weekly, and monthly campaign budgets to ensure maximum ROI.
  • Optimize the company website for

    SEO and lead conversions

    (landing pages, forms, CTAs).
  • Track and analyze website traffic and campaign performance using

    Google Analytics, Google Search Console, and LinkedIn Campaign Manager.

  • Set up basic

    email marketing and drip campaigns

    for lead nurturing using Zoho CRM/HubSpot/any free tools).
  • Generate reports and actionable insights to improve lead quality and reduce CPL(cost per lead).
  • Collaborate with the content and design teams to develop campaign assets.

Must-Have Skills:

  • Proven

    2-3 years of digital marketing experience in an IT services company.

  • Expertise in

    Google Ads (Search, Display, Retargeting)

    and

    LinkedIn Ads

    .
  • Strong understanding of

    SEO (on-page, off-page, technical basics).

  • Proficiency with

    Google Analytics, Google Search Console, LinkedIn Campaign Manager.

  • Familiarity with landing page optimization and lead conversion strategies.
  • Basic knowledge of

    marketing automation tools

    (Zoho CRM, HubSpot, or similar).
  • Strong analytical and reporting skills.

Preferred Skills:

  • Understanding of B2B customer journey and sales funnels.
  • Experience with

    Account-Based Marketing (ABM)

    is a plus.
  • Prior success in delivering qualified leads for IT services or SaaS companies.

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