Digital Marketing Specialist

Role & responsibilities

Skills and Qualifications:

Content Writing: Excellent writing and editing skills, with the ability to create clear, engaging,

and persuasive content.

Digital Marketing Knowledge: Understanding of SEO, social media marketing, content

marketing, and email campaigns.

Design Sense: Should have a basic sense of design and layout for digital media.

Tool Familiarity:

Basic knowledge of Canva for designing social media creatives and marketing materials.

Ability to learn SEO tools quickly (e.g., Google Analytics, Google Search Console,

SEMrush, etc.).

Familiarity with WordPress is a strong plus.

Communication: Strong verbal and written communication skills.

Research & Learning: Proactive in research, self-learning, and staying current with digital

marketing trends.

Key Responsibilities:

Content Creation & Blogging

Research and write engaging, SEO-optimized blog posts on technology, software trends, and

industry insights.

Edit and proofread content to ensure consistency with brand tone and messaging.

Assist in creating content for newsletters, case studies, and landing pages.

Digital Marketing Execution

Support the planning, scheduling, and management of content across social media platforms

(LinkedIn, Instagram, etc.).

Contribute to the execution of email marketing campaigns and lead generation activities.

Perform keyword research and help improve website and blog SEO performance.

Cross-Functional Collaboration & Learning

Coordinate with design, development, and product teams to align content with brand objectives.

Stay updated with the latest trends in digital marketing, SEO, and content strategies.

Proactively engage in self-learning and market research to improve marketing efforts