Digital Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for developing and executing online marketing strategies for the organization. Your role will involve planning and implementing marketing campaigns, as well as creating and managing content for the organization's website. You will play a key role in driving website traffic, acquiring leads, and optimizing content for various online platforms such as Facebook, Twitter, Instagram, and Google. Your responsibilities will include developing and managing digital marketing campaigns, optimizing website content and social media channels, and utilizing web analytics tools to measure site traffic and evaluate the performance of marketing campaigns. You will be expected to achieve maximum ROI in paid search campaigns by analyzing data, identifying trends, and optimizing marketing strategies. To be successful in this role, you should have a minimum of 3 years of experience in digital marketing, preferably in managerial positions. Proficiency in using digital marketing analytics tools for measuring campaign performance is essential, and experience with marketing automation tools like HubSpot or Salesforce would be advantageous. You should be detail-oriented, with a strong focus on accuracy and delivering high-quality work. A passion for digital marketing and a commitment to staying updated with industry trends and best practices are also key requirements for this role. You should have experience in running performance-based campaigns and be adept at analyzing data to optimize marketing strategies effectively. Overall, as a Digital Marketing Specialist, you will be instrumental in driving the organization's online marketing efforts and ensuring the success of various digital marketing campaigns.,