Digital Marketing Specialist

About the Role: We are looking for a dynamic and creative Digital Marketing Specialist who possesses strong skills in graphic design . The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple platforms while also designing visually appealing graphics for both online and offline use. Key Responsibilities: Plan and execute digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, etc. Design engaging creatives for social media, websites, emailers, banners, brochures, and other marketing materials. Manage social media channels with a strong content + visual strategy. Analyze and report performance of digital marketing campaigns and assess ROI and KPIs. Conduct keyword research and SEO optimization for web content. Create, edit, and manage short video content/reels for digital platforms (optional). Coordinate with internal teams and external vendors for campaign execution. Stay up to date with the latest trends and best practices in online marketing and design. Requirements: Bachelor’s degree in Marketing, Design, Communications, or related field. Proven experience (2+ years) in digital marketing and graphic designing. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva. Strong understanding of SEO/SEM, Google Analytics, and online ad platforms. Experience with email marketing tools (Mailchimp, Zoho, etc.) is a plus. Ability to multitask, manage priorities, and meet tight deadlines. A good eye for design, typography, and layout. Preferred Skills (Bonus): Video editing skills (Premiere Pro, After Effects, CapCut). Experience with landing page builders (Unbounce, Elementor, Webflow, etc.) Knowledge of HTML/CSS basics. Experience in lead generation campaigns. Job Type: Full-time Pay: ₹20,000.00 - ₹50,000.00 per month Application Question(s): Current CTC (In LPA) Expected CTC (In LPA) Experience: Graphic design: 2 years (Required) Location: Gurugram, Haryana (Required) Work Location: In person