Digital Marketing Specialist

Job Summary

Digital Marketing Specialist

Key Responsibilities

• Plan, execute, and manage end-to-end digital marketing campaigns across SEO, SEM, social media, and email marketing.


• Create and oversee engaging content for the website, blogs, newsletters, and social media platforms.


• Monitor and analyze campaign performance using tools such as Google Analytics, Meta Ads Manager, and others.


• Execute and optimize paid advertising campaigns on Google Ads and social media platforms.


• Conduct keyword research and implement SEO best practices to improve organic search rankings.


• Maintain and update website content, landing pages, and optimize user journeys for better conversions.


• Collaborate with internal teams and coordinate with external vendors and agencies when necessary.


• Track and report campaign ROI, KPIs, and other performance metrics regularly.


• Stay current with digital marketing trends, emerging technologies, and industry best practices.

Key Skills and Competencies

• Proven experience with SEO, Google Ads, Meta (Facebook/Instagram) Ads, and email marketing.


• Proficiency in digital marketing tools such as Google Analytics, Google Search Console, and Meta Business Suite.


• Strong analytical and problem-solving skills with a data-driven mindset.


• Creative approach to content creation and campaign planning.


• Good understanding of branding, content marketing, and digital storytelling.


• Basic knowledge of HTML/CSS is a plus.