Digital Marketing Manager

Job Description

Job Title: Digital Marketing Manager SaaS & E-commerce Company: Rhysley Private Limited Brands: Rhysley Garments : www.rhysley.com Mehar : www.mehar.com Rhysley HR : www.rhysleyhr.com Location: 700AA, 7th Floor, SRS Tower, Sector 31, Faridabad 121003 Job Type: Full-time (5 Days Working) 9:00am to 6:00pm About Us: Rhysley Private Limited is a leading player in the garment and technology space, managing a portfolio of fashion and SaaS-based HR Tech products. Alongside our premium fashion brand Mehar we have launched Rhysley HR an intelligent, cloud-based Human Resource Management System that simplifies recruitment, onboarding, attendance, payroll, and performance tracking all from one seamless platform. Job Summary: We are seeking a highly strategic and tech-savvy Digital Marketing Manager to lead our digital presence across garment and SaaS verticals. The candidate will play a dual role: leading aggressive growth and brand visibility for Rhysley and Mehar, while building awareness, lead generation, and digital presence for our HR Tech platform Rhysley HR. Key Responsibilities: Digital Strategy & Execution: Develop and execute a unified digital marketing strategy tailored for both e-commerce (fashion) and SaaS (B2B tech). Use data-driven insights and competitive research to position Rhysley HR in the HR Tech industry. SaaS Platform Marketing: Build and scale digital campaigns for www.rhysleyhr.com focused on lead generation, inbound traffic, and client acquisition. Create product-led marketing content like whitepapers, explainer videos, emailers, etc. Website & SEO Optimization: Optimize rhysley.com, mehar.com, and rhysleyhr.com for SEO, performance, and UX. Manage technical SEO, content strategy, and web analytics. Performance & Paid Marketing: Run PPC campaigns across Google Ads, LinkedIn, Facebook, and Instagram. Drive conversions for both D2C and B2B models using high-ROI funnels. Content & Social Media: Lead the content calendar and storytelling for brand and product communication. Engage on LinkedIn, Instagram, and YouTube to grow organic visibility. AI/ML in Marketing (Preferred): Use AI tools for audience targeting, email personalization, and chatbot integrations on SaaS platforms. Analytics & Reporting: Track KPIs, campaign ROIs, and customer acquisition metrics across platforms. Present insights regularly to stakeholders to inform future campaigns. Team Collaboration: Lead a small cross-functional team of SEO specialists, designers, and performance marketers. Coordinate with Sales & Tech teams for product-market alignment (especially Rhysley HR). Qualifications: Bachelor's or Masters in Marketing, Digital Strategy, or relevant field. 10-15 years of experience in digital marketing with both SaaS & e-commerce experience. Hands-on with tools like Google Analytics, HubSpot, SEMrush, Zoho, or similar. Experience with SaaS lead generation funnels, webinars, B2B sales campaigns is a plus. Strong communication, analytical thinking, and growth mindset.