Digital Marketing Manager

Position: Digital Marketing Manager

Job Summary:

results-driven Digital Marketing Manager

Key Responsibilities:

1. SEO Strategy & Execution:

• Develop and implement comprehensive

  SEO strategies

  to improve organic search rankings and website traffic.
• Conduct

  keyword research, on-page and off-page optimization, and technical SEO audits

  .
• Optimize website content, meta tags, headers, and URLs for

  search engine visibility

  .
• Collaborate with the content team to integrate

  SEO best practices

  into content creation.
• Monitor and analyze

  SEO performance metrics

  , providing insights for continuous improvement.

2. Performance Marketing (PPC & Paid Media):

• Plan, execute, and optimize

  paid advertising campaigns

  across platforms such as

  Google Ads, Bing Ads, Facebook, Instagram, and LinkedIn Ads

  .
• Manage

  digital ad budgets, bidding strategies, and performance optimization

  .
• Track and analyze key

  KPIs (CPA, CTR, CPC, ROAS, and ROI)

  to refine campaign strategies.
• Test and optimize

  ad creatives, landing pages, and audience targeting

  to improve conversion rates.

3. Analytics & Reporting:

• Use tools like

  Google Analytics, SEMrush, Ahrefs, and Google Search Console

  to track campaign performance.
• Generate

  detailed performance reports

  and provide data-driven recommendations.
• Stay updated with market trends and adjust strategies to enhance digital marketing efforts.

4. Collaboration & Leadership:

• Work closely with

  design, content, and product teams

  to ensure seamless execution of campaigns.
• Mentor junior team members to strengthen

  SEO and performance marketing capabilities

  .
• Collaborate with external agencies and vendors to support digital marketing initiatives.

5. Budget Management:

• Allocate and manage

  digital marketing budgets

  across multiple channels.
• Monitor spending and optimize budget allocation for

  maximum cost efficiency

  .

6. Industry Trends & Innovation:

• Stay up-to-date with

  SEO, paid marketing trends, and emerging digital tools

  .
• Experiment with new

  strategies, platforms, and tools

  to stay ahead of the competition.

Qualifications:

• Bachelors degree

  in Marketing, Business, Communications, or a related field.

• 4-6 years of experience

  in digital marketing with a focus on

  SEO and performance marketing

  .

• Strong expertise

  in SEO, including

  keyword research, link building, and technical SEO

  .
• Hands-on experience in managing

  PPC campaigns

  on

  Google Ads, Bing Ads, Facebook, and LinkedIn

  .
• Proficiency in

  analytics tools (Google Analytics, SEMrush, Ahrefs, etc.)

  with the ability to interpret data and optimize campaigns.

• Excellent communication, project management, and organizational skills

  .
• Familiarity with

  content management systems (CMS) and website optimization tools

  .
• Knowledge of

  conversion rate optimization (CRO) techniques

  is a plus.
• Ability to work in a

  fast-paced environment

  and manage

  multiple projects simultaneously

  .

• Google Ads, Facebook Blueprint, or similar certifications

  are a plus.

Preferred Skills:

• Experience with

  A/B testing and landing page optimization

  .
• Familiarity with

  marketing automation tools and CRM platforms

  .
• Experience managing

  influencer marketing or affiliate marketing programs

  .
• Exposure to

  international digital marketing campaigns

  is a plus.

Why Join Us?

fast-growing, innovative company

strategic thinker