Digital Marketing Manager / Google Ads Expert

Role Overview:

Digital Marketing Executive

Key Responsibilities:

• Plan, create, and manage high-performing Google Ads campaigns across Search, Display, Shopping, and YouTube, utilizing AI tools for budget optimization, ad targeting, and bid adjustments.
• Conduct AI-driven keyword research and competitor analysis to identify untapped growth opportunities.
• Leverage machine learning insights to continuously monitor campaign performance and optimize CTR, CPC, and conversion rates.
• Write persuasive ad copy and collaborate with the creative team to develop engaging visuals and banners.
• Use AI-based A/B testing tools to test and optimize ad creatives, landing pages, and campaign structures.
• Integrate and monitor tracking using Google Analytics, Google Tag Manager, and AI-enhanced analytics platforms.
• Generate detailed performance reports and dashboards with actionable AI-based insights and recommendations.
• Stay updated with the latest digital marketing trends, especially advancements in AI for paid media and search engine optimization.

Primary Skills :

• 4-6 years of hands-on experience managing Google Ads campaigns, with experience in AI-powered ad platforms or automation tools.
• Strong knowledge of Google Ads Editor, Keyword Planner, and AI-based bid management systems (e.g., Smart Bidding, Performance Max).
• Experience in AI-driven SEO tools (e.g., Surfer SEO, SEMrush AI, Clearscope, or MarketMuse).
• Proficiency in leveraging AI insights to improve campaign targeting, personalization, and content strategy.
• Google Ads Certification (Search, Display, Video) is preferred.

Preferred Skills:

• Digital Marketing, AI-based SEO, Google Analytics, HubSpot, Email Marketing, Marketing Campaigns, PPC, Inbound Marketing, B2B Marketing, Social Media Marketing, Ad Serving Platforms.
• Familiarity with marketing automation tools and AI-enhanced CRM systems.
• Experience working in performance marketing with a focus on ROI and attribution modeling.