Posted:8 hours ago|
Platform:
Work from Office
Full Time
A Digital Marketing Manager is responsible for developing and implementing marketing
strategies & campaigns to promote and sell brand's products. He/She will manage variouschannels like social media networks, Google Ads, website content and email marketing todeliver a convincing marketing message for our audience. Perform market research,strategize and create content for marketing campaigns to maximize their effectiveness.Professional Qualification: Min. requirement Postgraduate/Masters in Media & MassCommunication, Digital Marketing or Fashion Media CommunicationExperience: Minimum 4 years
ResponsibilitiesDesign, build and stimulate our social media presenceUtilize strong analytical ability to evaluate end-to-end customer experience acrossmultiple channels and deep understanding of consumer behaviour both national &international.Collaborate with agencies and other vendor partners, plan and execute all digitalmarketing, including SEO/SEM, marketing database, email, social media and displayadvertising campaignsResponsibility of providing accurate reports of their marketing campaigns todemonstrate the effectiveness of specific campaigns. Measuring ROI and reporting onthe performance of all digital marketing campaignsBrainstorm new and creative promotion strategies, Identify trends and insights, andoptimize spend and performance based on the insights
Requirements and skillsBS/MS degree in marketing or a related fieldDemonstrable experience leading and managing SEO/SEM, marketing database,email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digitalcampaigns that engage, inform and motivateKnowledge of website analytics.Experience in setting up and optimizing Google Adwords campaigns
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