Digital Marketing Executive / Prompt AI Specialist

You are Visko Group, seeking a dynamic Digital Marketing Executive with Prompt AI skills to join your marketing team. As a Digital Marketing Executive, you will be responsible for managing digital campaigns, creating content, and leveraging AI tools such as Chat GPT and Mid journey to enhance digital performance. In the realm of Digital Marketing, your responsibilities will include planning, executing, and optimizing paid campaigns across platforms like Google Ads and Facebook Ads. You will also oversee SEO/SEM, social media, email marketing, and content marketing strategies. Analyzing web traffic metrics using tools like Google Analytics will be crucial, along with collaborating with designers and content teams to develop marketing materials. Additionally, monitoring competitor activity and industry trends will be essential to enhance campaign effectiveness. In the domain of Prompt AI & Automation, you will focus on creating, refining, and optimizing prompts for AI tools like Chat GPT and DALLE. Utilizing AI tools to generate content, social posts, product descriptions, ad copies, and visuals will be part of your role. Implementing AI-driven automation to streamline marketing workflows and staying updated on new AI tools and technologies will be key to improving team efficiency. To qualify for this role, you should hold a Bachelor's degree in Marketing, Computer Science, or a related field. A minimum of 1 year of experience in digital marketing, particularly in SEO, SEM, social media, and content marketing, is required. Proficiency with AI tools like Chat GPT, Jasper, Canva AI, and Mid journey is essential, along with hands-on experience in platforms such as Google Ads, Meta Business Suite, Mailchimp, and Google Analytics. Basic knowledge of HTML/CSS and WordPress would be advantageous. Excellent communication, analytical, and creative thinking skills are also desired. Preferred skills include prompt engineering experience with AI tools, graphic design proficiency using platforms like Canva and Leonardo AI, content writing using generative AI, and a basic understanding of data analysis and automation tools such as Zapier and Notion AI. This is a full-time, permanent position with benefits including leave encashment. The work schedule is during the day shift, and the work location can be in Indore, remote, or hybrid based on your preference.,