Digital Marketing Executive

Location: [Pratap Nagar Jaipur, Rajasthan]
Department: Marketing
Reports To: Digital Marketing Manager / Head of Marketing
Employment Type: Full-time

Job Summary:

We are seeking a results-driven Digital Marketing Executive (SEO Executive) to join our dynamic marketing team. In this role, you will be responsible for driving and executing our search engine optimization (SEO) strategy to increase the visibility of our brand and drive organic traffic. You will work collaboratively with the marketing team to improve the performance of our website, enhance keyword rankings, and ensure that content is optimized for search engines.

Key Responsibilities:

• SEO Strategy Execution: Develop and implement effective SEO strategies to enhance organic search rankings and overall site performance.
• Keyword Research & Analysis: Conduct keyword research to identify opportunities and optimize content for target keywords. Monitor keyword trends and adapt strategies accordingly.
• On-Page SEO Optimization: Optimize website content, meta tags, images, and URL structures to align with SEO best practices and improve visibility.
• Content Strategy & Optimization: Collaborate with the content team to ensure that all written content is SEO-friendly and designed to capture organic traffic.
• Technical SEO: Conduct regular technical audits of the website to ensure it adheres to SEO best practices, improving site speed, mobile responsiveness, and overall usability.
• Backlink Strategy: Identify opportunities for quality backlink acquisition to boost domain authority and improve search rankings.
• Analytics & Reporting: Track and report on SEO performance using tools like Google Analytics, Google Search Console, and SEMrush. Analyze trends and present recommendations for continuous optimization.
• Competitor Analysis: Keep up with SEO trends and competitive landscape to identify new opportunities for growth.
• Collaboration: Work closely with web developers, designers, and content teams to implement SEO strategies effectively and efficiently.

Key Skills & Qualifications:

• Experience: 1-3 years of experience in SEO or digital marketing.
• Knowledge: Strong understanding of SEO principles, techniques, and tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz).
• Content Creation: Ability to work with content teams to optimize content for search engines without compromising quality.
• Analytical Thinking: Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Attention to Detail: High level of accuracy and attention to detail, especially in website audits and keyword analysis.
• Communication: Excellent written and verbal communication skills.
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field (preferred).

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

• Day shift

Work Location: In person