Digital Marketing Strategist (Performance Marketing)

Job Overview:

The Digital Marketing Strategist is responsible for developing and implementing online marketing strategies that help grow our brand presence, generate leads, and drive conversions. The role requires a deep understanding of performance marketing tools, digital ad platforms, and analytics to ensure optimized results for campaigns. This position plays a critical role in helping the company meet its growth and revenue goals through innovative digital efforts.

Key Responsibilities:

• Campaign Strategy & Execution: Plan, manage, and optimize paid ad campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Lead Generation: Use performance marketing tactics to attract, convert, and nurture leads through the digital funnel.
• Performance Monitoring: Track and analyze campaign metrics like CPC, CTR, CPL, and ROAS, and make data-driven decisions for continuous improvement.
• Collaboration: Work closely with the design, content, and development teams to create engaging ad creatives, landing pages, and funnel experiences.
• Market & Audience Research: Understand target audiences and competitors to craft strategic messaging and campaign structures.
• SEO & Analytics: Support SEO strategy and use tools like Google Analytics, Google Tag Manager, and Data Studio for reporting and insights.
• Reporting: Generate weekly/monthly performance reports and provide recommendations for improvement.
• Budget Management: Allocate and manage marketing budgets efficiently to maximize ROI.
• Platform Updates: Stay informed of changes to algorithms, ad policies, and digital marketing trends.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 4–5 years of experience in digital marketing, with a strong focus on performance marketing.
• Hands-on experience with Google Ads, Facebook/Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong knowledge of analytics tools such as Google Analytics, Data Studio, and Excel/Google Sheets.
• Certification in Google Ads or Meta Blueprint is a plus.
• Ability to work independently as well as in a team setting.
• Strong problem-solving skills, creative thinking, and attention to detail.
• Excellent communication and time management skills.

Working Conditions:

• Office-based work environment (with flexibility depending on project needs).
• Collaborative and fast-paced team setting.
• Regular interaction with internal teams and clients.

Salary and Benefits:

• Competitive salary based on experience and performance.
• Incentives for hitting campaign targets.
• Opportunities for learning, certifications, and career advancement.
• Supportive work culture that values initiative and creativity.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Schedule:

• Day shift

Work Location: In person