Digital Marketing Executive

Key Responsibilities

• Plan, set up, and manage paid campaigns on

  Meta Ads Manager

  (Facebook/Instagram) and

  Google Ads (Search, Display, and YouTube)

  .

• Conduct audience research, A/B testing, and continuous optimization to maximize ROI and lead generation.

• Track budgets, bidding strategies, and KPIs such as CPC, CTR, CPM, and ROAS.

• Write ad copies, select creatives, and oversee ad approvals to ensure effective campaign execution.

• Perform keyword research and competitive analysis to identify content and ranking opportunities.

• Optimize website, product pages, and blog content to improve organic search visibility.

• Monitor performance through tools like

  Google Search Console

  and implement technical SEO fixes as needed.

• Use

  Google Analytics

  ,

  Meta Insights

  , and campaign dashboards to track performance and conversions.

• Create weekly/monthly reports with insights and action plans for continuous improvement.

• Collaborate with internal teams to ensure goals align with overall business objectives.

• Develop content calendars and create high-quality content for Instagram, Facebook, LinkedIn, and blog posts.

• Write compelling captions, ad copies, and short-form content that aligns with brand voice and marketing goals.

• Collaborate with design and product teams to maintain brand consistency across all channels.

• Support in creating email marketing campaigns using tools like Mailchimp or Zoho Campaigns.

• Segment audience lists and optimize for open rates, click-throughs, and conversions.

Qualifications Requirements

• Bachelor s degree in Marketing, Business Administration, or a related field.

• 1 2 years of practical experience in digital marketing, with a strong focus on paid ads and SEO.

• Proficiency in Meta Ads Manager and Google Ads platforms.

• Working knowledge of SEO tools like Google Search Console, SEMrush, or Ubersuggest.

• Experience with analytics tools such as Google Analytics and Meta Insights.

• Basic design skills using Canva or similar tools are a plus.

• Strong communication, reporting, and time-management skills.

• Passion for . We re looking for people who are ready to learn, lead, and grow.
  
  Apply for this position
  Full Name * Email * Phone * Cover Letter * Upload CV/Resume *
  Upload CV/Resume * Allowed Type(s): .pdf, .doc, .docx
  By using this form you agree with the storage and handling of your data by this website. *
  Trending now