Digital Marketer

You will join Old Gene, a company that believes in the philosophy of "what goes around comes around." The mission of the company is to take individuals on a historical journey through denim, tracing its origins from the 1870s to the present day. At Old Gene, we design and create fashion pieces inspired by every decade since denim's inception, combining forgotten styles with current trends. Our dedication lies in preserving denim's rich history, pushing the boundaries of fashion design, and crafting high-quality denim that is both visually pleasing and long-lasting. Come be a part of our mission to explore the timeless appeal of denim across various eras! As a Freelance Digital Marketer based in New Delhi, you will engage in full-time on-site activities. Your primary responsibilities will involve formulating and executing digital marketing strategies, overseeing social media marketing campaigns, and driving lead generation initiatives. Additionally, you will be tasked with evaluating web performance metrics and fine-tuning marketing endeavors. Daily tasks will include collaborating with the creative and content teams to ensure cohesive efforts. To excel in this role, you should possess proficiency in Social Media Marketing and Lead Generation, along with a solid foundation in Digital Marketing and Marketing strategies. Experience with Web Analytics is essential, as is a knack for effective written and verbal communication. The ability to work autonomously as well as part of a team is crucial. Prior exposure to the fashion industry is advantageous, and a Bachelor's degree in Marketing, Business, or a related field will be beneficial for this position.,