Digital Content Management Specialist

About The Role

Skill required: Marketing Operations - Campaign Management

Designation: Digital Content Management Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years
About AccentureCombining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com

What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for Bachelors degree, MBA Marketing will be an added advantageMust be flexible with weekly schedule, adaptable and willing to take on multiple prioritiesExcellent organization and time management skills to complete tasks on time.Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point)Excellent analytical skills with ability to mine data to inform decisions7-8 years of experience working on social campaigns/ campaign manager / FB marketing in media agenciesStrong digital presence and expertise in emerging channels, as well as several of the following kinds of social spaces:Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile PlatformsAbility to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization
Roles and Responsibilities: Participating with the brainstorming, organization and development of social mediaopportunitiesEducating coworkers from other disciplines on our social media capabilities and experienceOverseeing social media accounts and initiatives, ensuring excellence in digital services andproject/staff efficienciesSupervising and leading production resources on social media projectsWorking closely with Account Leadership, Business Development and Marketing groups toexplore opportunities for new business through social mediaMaintaining expertise on emerging social trends and technologiesDevelop, manage and optimize comprehensive paid Facebook and Instagram Ad campaignsRecommend new strategies based on data and testingExperience in Audience research, audience building and ad creationExcellent knowledge of Instagram ads manager and other social media best practicesKnowledge on responding to comments, compile campaigns and create content for InstagramOrganize hypotheses and recommendations for enhancing campaign performanceUnderstanding of Google Analytics and Google Tag Manager is a plusStay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications
Qualification
Any Graduation