Digital Content Management Specialist

About The Role

Skill required: Marketing Operations - Campaign Management

Designation: Digital Content Management Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years
About AccentureCombining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com

What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for High levels of integrity, autonomy and self-motivationUp-to-date with the latest trends and best practices in search engine marketingStrong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate experimentsBS/MS degree in Marketing or a quantitative, test-driven fieldProven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 7+ yearsExperience with campaign management platforms such as Search Ads 360, Marin or KenshooCertifications in Google Adwords, Bing Ads and other relevant platformsAbility to think strategically and share recommendations & testing opportunities that that account goalsAbility to clearly communicate, both verbally & in writingPassion for data analysis
Roles and Responsibilities: Develop account opportunities aligned with meeting client s performance goalsDisplay strong project management skills to effectively prioritize standard tasks, test activations, team bandwidth and overall client deliverablesOversee daily work completed by the team, inclusive of ensuring team members are maintaining strong time management and fulfilling tasks up to quality standardsProactively seek to share unique knowledge specialisms and insights across wider Paid Search team Identify emerging client development opportunities through frequent and fluid communication - In-person, by email and on callsParticipate in all weekly calls/meetings as a thought leaderAlign with client stakeholders & vendor partners to work in lockstep towards core KPIs & goals
Qualification
Any Graduation