Digital Campaign Optimization Specialist

About the role We are looking for a Digital Campaign Optimization Specialist to join our growing Paid Media Team. In this role you will manage and optimize paid search campaigns in advertising platforms like Google Ads and Microsoft Ads to drive traffic and conversions. This role requires the ability to create and publish landing pages that are aligned to specific keyword themes and optimized for conversion. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for digital marketing. What you’ll do: Day-to-day hands-on management of campaign budgets Manage and optimize paid search campaigns across various platforms to drive traffic and conversions Conduct keyword research and analysis to identify opportunities for campaign improvement Monitor and analyze campaign performance metrics to ensure goals are met, and make data-driven decisions to enhance results Collaborate with marketing teams to develop and implement strategies that align with overall business objectives Staying up to date with industry trends and best practices to ensure campaigns are competitive and effective Create landing pages that are optimized for conversion, ensuring a seamless user experience and maximizing campaign effectiveness What we’ll want you to have 2 to 5 years of experience with Google Ads and Google Ads Editor Experience with creating and deploying landing pages via platforms such as Leadpages, Unbounce, and Instapage Proficiency in Microsoft Excel Strong attention to detail and organizational skills. Up-to-date knowledge of industry trends and best practices in digital marketing. Able to work flexible hours as required by business priorities Preferred technology experienceGoogle Ads, Microsoft Ads, Instapage, Excel, and Asana experience a plus Stay up to date on everything Blackbaud, follow us on Linkedin, X, Instagram, Facebook and YouTube Blackbaud is a digital-first company which embraces a flexible remote or hybrid work culture. Blackbaud supports hiring and career development for all roles from the location you are in today! Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.