CRM Analyst / Sales application owner

The CRM Analyst position at our company involves managing and optimizing the Salesforce platform to align with business objectives and enhance customer relationship management processes. In this role, you will collaborate closely with sales, marketing, and customer support teams to provide actionable insights, streamline workflows, and improve overall Salesforce visibility. Your responsibilities will include configuring, maintaining, and managing the Salesforce platform to meet organizational needs. You will analyze Salesforce data to provide insights and recommendations that drive sales and marketing strategies. Developing and maintaining dashboards and reports to track key performance indicators (KPIs) for sales, marketing, and customer support teams will also be a key aspect of your role. As a CRM Analyst, you will monitor CRM usage and user activity, identifying areas for improvement or training. Collaborating with cross-functional teams to understand business processes and suggest enhancements within Salesforce will be essential. Implementing solutions to streamline workflows, improve efficiency, and enhance user experience are also part of the responsibilities. Furthermore, you will support the integration of Salesforce with other business tools and platforms. Providing training and support to Salesforce users to maximize platform adoption and effectiveness, troubleshooting and resolving user issues, and documenting processes, best practices, and training materials are crucial aspects of the role. Additionally, you will work with leadership to align CRM strategies with business objectives, identify trends, and opportunities to enhance customer relationships and improve sales effectiveness. Staying updated on Salesforce features, updates, and industry best practices to recommend improvements is also expected. Ensuring compliance with applicable external and internal regulations, procedures, and guidelines is a key responsibility. To be successful in this role, you should possess a Bachelor's degree in business, Information Systems, or a related field, along with 4+ years of experience as a Salesforce Administrator or Analyst (desirable) or relevant role experience. Proficiency in Salesforce Sales Cloud, Service Cloud, and Marketing Cloud, as well as strong analytical skills, communication, and interpersonal skills are required. Salesforce Administrator Certification is highly desirable, and proficiency in both spoken and written English language is necessary. Qualified individuals with disabilities requiring accessibility assistance or accommodations during the job application process can request reasonable accommodations by completing a general inquiry form on our website. Please include your contact information and specific details about your required accommodation to support you during the application process.,