Job
Description
Frido is dedicated to enhancing daily living through innovative, ergonomic solutions that promote comfort and well-being. Our mission is to design the next generation of products to empower people to walk, sit, and sleep better. Each product we create is fueled by the same passion that drove us to innovate from day one: to give people the freedom to do more. Join us in our mission to transform everyday struggles into freedom and joy. Discover Frido, and experience the freedom to live life your way. You will be responsible for monitoring and analyzing the performance of live Meta (Facebook and Instagram) ads on a daily basis. Additionally, you will create detailed performance reports specifically focused on Meta ads, highlighting trends, areas for improvement, and recommendations for the content team. Setting up and managing automated dashboards to track Meta ad performance in real-time for data-driven decision-making will be a key aspect of your role. You will evaluate the effectiveness of creative assets (images, videos, copy) in Meta ads and provide actionable insights on how creatives are performing across different campaigns and audiences. Extracting insights from Meta ad campaigns and identifying learnings to improve future creative strategies and ad performance are essential tasks. Utilizing Meta Ads Manager extensively to track and analyze campaigns, audiences, and ad creative performance is also part of the role. To excel in this position, you should have proven experience in managing and analyzing Meta ad campaigns, with a deep understanding of Meta Ads Manager and its various tools. Expertise in Excel, including advanced functions like pivot tables and data visualization, is required to generate comprehensive reports. Strong analytical skills to interpret data, analyze creative performance, and provide clear, actionable insights are essential. Experience in setting up automated dashboards using tools like Google Data Studio or other reporting platforms is necessary to track Meta ads performance. The ability to thrive in a fast-paced environment, quickly adapt to data, and provide timely feedback to the creative and marketing teams is crucial. Excellent written and verbal communication skills are needed to report insights clearly and effectively to stakeholders. Being detail-oriented with a focus on accuracy in reporting and optimization recommendations is also important. If you're passionate about Meta advertising and data-driven optimization, please send your resume, cover letter, and relevant work samples to [Email Address]. In this role, you will continuously monitor and optimize Meta ad campaigns to ensure high engagement, low cost-per-click (CPC), and a strong return on ad spend (ROAS). You are expected to deliver clear, actionable reports on Meta ad campaigns with detailed insights on performance and creative effectiveness. Setting up and maintaining dashboards to track the performance of Meta ads accurately and in real-time is crucial. Providing insights on creative performance and suggesting improvements, delivering actionable recommendations to the team, and implementing creative and campaign optimizations quickly based on data insights are key responsibilities. Collaborating closely with the creative team to test new ad creatives and assess their impact on campaign performance, measuring and tracking key performance indicators for Meta ad campaigns, ensuring timely report generation, and staying up-to-date with Meta advertising trends and best practices to improve ad performance continuously are essential aspects of the role.,
