Copywriter

Job Purpose: The Copywriter is responsible for maintaining position in the market by contributing to: ● Success of the assigned client account by providing clutter-breaking brand strategy and effective execution of the strategy ● Acquisition of new client accounts by providing clutter-breaking brand strategy during pitches ● Creation of innovative, creative solutions across platforms ● Smooth inter-department collaboration Role Responsibilities & Deliverables: 1. Strategic ● Work with content partners to generate new concepts and opportunities ● Create case studies along with the Account Management team to be used for award entries, partnerships and pitches 2. Communication & Coordination: ● Attend mid-size campaign briefs by the Account Management team ● Meet clients every fortnight to understand clients satisfaction with creative strategy and execution and build relationship 3. Creative Strategy: ● Decode briefs along with the account management team ● Brand strategy & execution plan basis the decoded client brief for campaigns ● Brand strategy for new client pitches ● Pitch mid-size campaigns to clients along with the Account Management team ● Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships ● Search for new trends and insights that can be utilized for client pitches, client briefs and new partnerships 4. Creative Execution: ● Create contextual, innovative content ● Collaborate with functional teams for executing client briefs ● Work closely with arts & graphics, video and production teams to co-create content Show more Show less