Copy Lead

The ideal candidate for the Copy Lead position at Grapes should be a master of storytelling with a keen understanding of design aesthetics. The role requires crafting compelling narratives in both Hindi and English, bringing fresh ideas to the table, and thinking visually while writing. As a Copy Lead at Grapes, your primary responsibilities will include developing and executing creative strategies that align with the company's brand, vision, and business goals. You will lead and manage a team of copywriters, providing mentorship and fostering a culture of creativity and innovation. Collaboration with designers is essential to ensure seamless integration of words and visuals. Furthermore, you will work closely with marketing, product, and sales teams to develop innovative content and experiences. The Copy Lead will oversee the development of marketing campaigns, advertisements, and brand assets to ensure consistency across all platforms, including digital, print, and social media. You will work on integrated campaigns spanning digital and social media to TVCs, print, and beyond. The ability to switch effortlessly between Hindi and English while writing across various formats such as ads, scripts, social media, and long-form content is crucial. Managing budgets, timelines, and creative resources efficiently will be part of your daily tasks. The candidate should hold a Bachelors or Masters degree in Advertising, Marketing, or a related field, with a minimum of 5-7 years of experience in a creative leadership role, preferably in an agency or in-house marketing team. Strong expertise in storytelling and campaign development, along with proven leadership skills to inspire and manage a team of creatives, are essential. Excellent presentation and interpersonal skills, strategic thinking, and problem-solving abilities are key traits for success in this role. If you are a creative individual with a passion for driving innovation and uniting clients towards their goals, this opportunity at Grapes is tailored for you. Join our dynamic team and contribute to building brands that outperform expectations at every stage.,