Content Creator B2B Mktg

2 - 6 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

You will be responsible for creating engaging and relevant content for B2B Marketing across the EMEA & APAC region. Your role will involve writing clear product texts, designing visual assets, and producing short videos. You will need to effectively translate technical topics into clear, relevant, and engaging communication for our global B2B audiences. Collaboration with internal stakeholders and external agencies will be a key aspect of this role. As a Content Creator, your primary activities will include: - Creating marketing materials for various channels such as websites, blogs, catalogues, emails, and social media tailored to B2B needs. - Building and maintaining website pages and content using our CMS, ensuring optimization for SEO and SEA, UX improvements, and brand consistency. - Planning and supporting marketing campaigns in coordination with internal teams and agencies, including creating campaign assets and managing publishing. - Writing and coordinating newsletter articles, managing content distribution in marketing automation tools, and supporting the creation and release of global press releases. - Contributing content and visuals for trade shows and related communications, from product sheets to event banners and post-event recaps. - Collaborating with Sales, Product Management, and third-party agencies to understand stakeholder needs and create content that aligns with the objectives. To be successful in this role, you should have: - Experience with Content Management Systems (e.g., Drupal) and Marketing Automation Tools (e.g., HubSpot). - Ability to create and edit graphics and short videos using tools like Adobe Creative Cloud, Canva, or similar. - Proficiency in Microsoft Office applications and a strong visual sense to simplify complex technical topics. - A collaborative mindset to incorporate stakeholder feedback and translate it into targeted content. - Excellent English language skills (spoken and written) as all content is created in English. - Curiosity, creativity, and motivation to bring content to life with innovative ideas. The ideal candidate should have a Bachelor's degree in Marketing, Communications, Media, or a related field, along with at least 2 years of experience in marketing communication, digital marketing, or content creation. While a background in global manufacturing and B2B marketing is beneficial, it is not a mandatory requirement for this position.,

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