3.0 - 7.0 years

0 Lacs

coimbatore, tamil nadu

On-site

As a Digital Marketing Specialist, your role will involve planning and executing various digital marketing strategies to enhance the online presence of the company. You will be responsible for managing SEO/SEM, marketing database, email, social media, and display advertising campaigns. Additionally, you will design and maintain the social media profiles of the organization. Monitoring and evaluating the performance of digital marketing campaigns will be a key part of your responsibilities. You will analyze the results against set goals such as ROI and KPIs, identify trends, and make data-driven decisions to optimize performance and expenditure. Your role will also involve brainstorming innovative growth strategies and conducting experiments to enhance conversion rates. Collaboration with internal teams to create optimized landing pages and improve user experience will be essential. Utilizing analytical skills to assess the end-to-end customer journey across various channels and touchpoints is crucial. Furthermore, you will work with external agencies and partners to leverage emerging technologies and stay updated with industry trends. To excel in this role, you should hold a BS/MS degree in marketing or a related field. Demonstrable experience in digital marketing and managing various campaigns is necessary. Your creative skills will be put to use in identifying target audiences and crafting engaging digital campaigns. Proficiency in website analytics tools, ad serving tools, and Google Adwords is required. Strong analytical abilities and a data-driven approach are essential for success in this position. Keeping abreast of the latest trends and best practices in online marketing will be important to ensure the company's digital strategies remain competitive and effective.,

Posted 14 hours ago

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Content Creator B2B Mktg CIRCOR International, Inc.

2.0 - 6.0 years

0 Lacs

maharashtra

On-site

You will be responsible for creating engaging and relevant content for B2B Marketing across the EMEA & APAC region. Your role will involve writing clear product texts, designing visual assets, and producing short videos. You will need to effectively translate technical topics into clear, relevant, and engaging communication for our global B2B audiences. Collaboration with internal stakeholders and external agencies will be a key aspect of this role. As a Content Creator, your primary activities will include: - Creating marketing materials for various channels such as websites, blogs, catalogues, emails, and social media tailored to B2B needs. - Building and maintaining website pages and content using our CMS, ensuring optimization for SEO and SEA, UX improvements, and brand consistency. - Planning and supporting marketing campaigns in coordination with internal teams and agencies, including creating campaign assets and managing publishing. - Writing and coordinating newsletter articles, managing content distribution in marketing automation tools, and supporting the creation and release of global press releases. - Contributing content and visuals for trade shows and related communications, from product sheets to event banners and post-event recaps. - Collaborating with Sales, Product Management, and third-party agencies to understand stakeholder needs and create content that aligns with the objectives. To be successful in this role, you should have: - Experience with Content Management Systems (e.g., Drupal) and Marketing Automation Tools (e.g., HubSpot). - Ability to create and edit graphics and short videos using tools like Adobe Creative Cloud, Canva, or similar. - Proficiency in Microsoft Office applications and a strong visual sense to simplify complex technical topics. - A collaborative mindset to incorporate stakeholder feedback and translate it into targeted content. - Excellent English language skills (spoken and written) as all content is created in English. - Curiosity, creativity, and motivation to bring content to life with innovative ideas. The ideal candidate should have a Bachelor's degree in Marketing, Communications, Media, or a related field, along with at least 2 years of experience in marketing communication, digital marketing, or content creation. While a background in global manufacturing and B2B marketing is beneficial, it is not a mandatory requirement for this position.,

Posted 1 week ago

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