City Marketing & Activation Lead - Senior Manager

About the Role

To build and execute city-level marketing and activation plans. Build and close partnerships, visibility, and activation opportunities at a city level by finding residual inventory opportunities, bartering referrals and cashbacks, and pitching synergistic growth opportunities to other businesses. Build offline to online conversion with independent service providers and other city communities. Ideal candidate would build offline to online conversion with independent service providers and other city communities.

Expectations/ Requirements

• Regional Market Analysis

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• Conduct in-depth market research to identify opportunities, segment the target audience within the new region and adapt marketing efforts accordingly.

• Marketing Strategy Development

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• Develop comprehensive target marketing strategies for activating new regions; design and implement tailored campaigns to penetrate new markets, considering local cultural, economic, and demographic factors.

• City Market & Activation

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• Lead the end-to-end execution of regional marketing campaigns, from concept to delivery, across digital, social media, and offline channels.
• Coordinate with creative teams to produce region-specific content, ensuring it is engaging and relevant.

• Cross-functional Collaboration

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• Partner with Sales, Product, and Operations teams to ensure seamless execution of regional strategies.

• Reporting & Performance Tracking

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• Regularly provide updates to senior leadership on campaign success, ROI while using insights & feedback to refine and improve regional marketing strategies.

Superpowers/ Skills that will help you succeed in this role

1. Strong knowledge of regional marketing strategies, digital marketing channels, and campaign execution.
2. Strong communication, negotiation, and interpersonal skills.
3. 6-7 years of experience to build and execute city-level marketing and activation plans.
4. Has a proven track record of launching and managing successful marketing campaigns in new experience in market research, data analysis & consumer insights for targeted marketing initiatives.
5. Build and close partnerships, visibility, and activation opportunities at a city level by finding residual inventory opportunities, bartering referrals and cashbacks, and pitching synergistic growth opportunities to other businesses.
6. Must speak regional language.
7. Ability and willingness to independently manage all compliance-related functions and activities. Proactive and strategic approach in addressing compliance challenges, ensuring seamless alignment with regulatory expectations and organizational objectives.

Education

Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.