We re seeking a Category Strategy Lead to build and implement category-specific growth frameworks that go beyond generic models. This role requires a strategic, hands-on approach to understanding category dynamics and identifying the levers that drive revenue and profitability. You will lead a team (Growth Managers) and collaborate cross-functionally to develop tailored strategies for diverse product categories like fashion, and more.

Key Responsibilities

Own category P&L drive GMV, Spend/GMV, Profitability, and Total Spends while optimizing ROI.

Develop category-specific strategies to maximize relevance and impact across different product verticals.

Lead & mentor a team of Growth Managers, ensuring execution rigor, structured decision-making, and high-impact problem-solving.

Leverage market insights & data to refine strategies based on competitive dynamics, consumer behavior, and industry trends.

Collaborate with Growth, Product, and Data teams to align strategies with platform capabilities and client success metrics.

Serve as the category expert, providing insights, trends, and competitive benchmarks to inform company-wide strategy.

Build adaptable category frameworks that incorporate best practices in pricing, merchandising, and digital growth.

What We re Looking For

3-6 years of experience in category management, strategy, consulting, or e-commerce with expertise in D2C scaling.

Strong analytical and strategic problem-solving skills, with a data-driven approach to decision-making.

Experience in P&L ownership, revenue growth, and cross-functional collaboration.

Hands-on experience in digital marketing in a D2C/e-commerce context is a plus.

Ability to synthesize insights into actionable frameworks that drive measurable impact.

What We Offer

A high-impact role in shaping category strategy and growth in the D2C space.

A fast-paced, dynamic work environment where data-backed decision-making is valued.

The opportunity to directly impact the profitability and success of diverse e-commerce categories.

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