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8 - 12 years
10 - 15 Lacs
Hyderabad
Work from Office
Experience: Minimum 8 Years Department: Growth Marketing Role Overview We're looking for a results-oriented and analytically-minded Performance Marketing & Ads Manager who can take complete ownership of our multi-channel paid marketing ecosystem. You'll architect, implement, optimize, and scale high-performing campaigns that generate quality B2B leads and drive conversions for our portfolio of IT services and digital solutions. The ideal candidate brings proven experience managing substantial ad budgets across international markets (particularly US and Australia), crafting compelling B2B campaigns, and seamlessly aligning marketing initiatives with sales objectives to accelerate pipeline growth. What You'll Drive Strategy & Planning Develop and execute a comprehensive performance marketing roadmap across key B2B channels including LinkedIn Ads, Google Ads, Meta, YouTube, Twitter, Quora, and programmatic networks Partner with leadership and sales teams to identify target segments and design campaigns tailored to ICPs and industry verticals Architect, test, and refine full-funnel advertising strategies that address awareness, consideration, and conversion stages Campaign Execution & Optimization Launch and manage sophisticated multi-channel campaigns with laser focus on key metrics: CPL (Cost Per Lead), ROAS, CAC (Customer Acquisition Cost), and pipeline velocity Implement systematic A/B testing of ad creatives, landing pages, CTAs, and audience segments to continuously improve performance Strategically allocate budgets toward high-ROI campaigns and rapidly scale successful initiatives Analytics & Insights Monitor, analyze, and report on campaign performance using advanced analytics platforms including Google Analytics 4, Meta Pixel, LinkedIn Insights, and custom tracking solutions Design and maintain comprehensive dashboards and performance scorecards that visualize KPIs and growth metrics Transform campaign data into actionable insights that drive conversion rate improvements and inform strategic decisions Audience Development Create sophisticated audience segments leveraging first-party CRM data, intent-based platforms (ZoomInfo, Bombora), and strategic retargeting lists Develop and continuously refine audience personas for geo-targeted, industry-specific B2B outreach Implement innovative targeting approaches that maximize reach within qualified prospect pools What You Bring Experience : 8+ years in performance marketing with specific focus on B2B technology services or SaaS solutions Campaign Management : Proven success managing substantial ad budgets across LinkedIn, Google, Meta, and programmatic platforms for global audiences B2B Marketing : Deep understanding of complex B2B buyer journeys, enterprise sales funnels, and lead generation strategies for technology services Technical Proficiency: Hands-on expertise with: Campaign platforms : Google Ads, LinkedIn Campaign Manager, Meta Ads Manager Analytics tools : Google Tag Manager, Google Analytics 4, HubSpot/Zapier integrations Marketing tech : UTM Builders, Hotjar, VWO, SEMrush, Ahrefs, Supermetrics Data Analysis : Excellence in campaign data analysis, multi-touch attribution modeling, and ROI tracking methodologies Conversion Optimization : Experience with landing page CRO, working knowledge of HTML/CSS, and collaborative skills with web/design teams Audience Strategy : Expertise in lookalike audiences, custom audience development, and audience expansion tactics Compliance Knowledge : Comprehensive understanding of international privacy regulations, ad account governance, and platform policies What Sets You Apart Experience with LinkedIn Sales Navigator, Google Optimize, or enterprise-grade programmatic DSPs Proficiency with marketing automation tools like Zapier, Clearbit, or Mutiny Expertise in integrating email nurturing workflows within holistic performance marketing strategies Experience marketing complex B2B technology services with long sales cycles Background in account-based marketing (ABM) approaches for enterprise clients
Posted 1 month ago
2 - 3 years
6 - 8 Lacs
Bengaluru
Work from Office
About Airlearn: Join one of the fastest-growing language learning apps with over 1M+ users across 190+ countries. At Airlearn, were breaking language barriers through viral content, smart learning, and a global creator network. Your Role: As our Social Media Marketing Team Lead, you’ll manage a team of creators and strategists to build viral campaigns on TikTok, Instagram, and YouTube. You’ll drive growth, scale reach, and turn trends into downloads. What You’ll Do: Lead content strategy and execution across platforms. Manage creator collaborations (UGC + influencers). Track KPIs and optimize campaigns using analytics. Own content calendar, trend research, and weekly deliverables. What You Need: 3–5 years of experience in social media marketing. 1+ year in a leadership or team management role. Strong knowledge of Reels, Shorts, TikTok, and content virality. Based in Bangalore.
Posted 1 month ago
5 - 8 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Digital Project Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise,while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital MarketingServices & Customer Engagement and Media Growth Services. Strong verbal and written communication skills? Experience with reporting and projectmanagement. Offer deep knowledge in HTML5, CSS3, and responsive design principles for emails, landing pages, and forms is a plus. Strong Knowledge ofemail 2.0 module container concept Collaborate with designers, developers, and stakeholders to translate visual designs into functional web elements. Monitor,analyze and report on the performance of marketing initiatives, using metrics to inform future strategies.Use data-driven insights to continuously improve marketing efforts. Customizing and creating new report templates as per requirement. Troubleshooting technical issues with the campaign execution? Creatingand managing the user?permissions and asset access rights? Managing and configuring the different instance environments Flexible working in shifts Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, etcOverseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm. What are we looking for? Hyper Text Markup Language (HTML) Cascading Style Sheets (CSS) Agile Project Management HTML5 Adaptable and flexible Problem-solving skills Detail orientation Agility for quick learning Ability to perform under pressure Program Project Management Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adaptingexisting methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance wouldbe provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role mayrequire you to work in rotational shift Qualification Any Graduation
Posted 1 month ago
2 - 5 years
10 - 15 Lacs
Gurugram
Work from Office
RESPONSIBILITY • Overall marketing strategy for given product. • Coordinate product promotion for existing / new products. • Brand strategy, product & profitability study. • Current product performance, need gap analysis . • Segment market potential. • Market research & study for entering new segments with existing & new products. • Leading events as a channel at Shiprocket. • To support the brand lead in all activities related to the brand, specifically • Compilation of all brand and competitor related information • Marketing communication & product planning • Handling coordination and holding of events - on-ground branding, partnerships, sponsorship, etc. Skills Required • Applicant must have worked in the domain of brand management with understanding of brand positioning and communication development process. • Exposure to media planning. • Deep knowledge of both plan and executing owned events • Sound understanding of media, BTL, and digital is required for the role of evaluation of various proposals. • Applicant must be able to conceive a campaign and navigate various agencies to provide an apt solution for the campaign. • Applicant should have keen interest to learn and must be adaptable to work around challenging business situations. • Experience of B2B SAAS platform is preferred Interested folks can share CV at shweta.yadav@shiprocket.com or call on 7292068694
Posted 1 month ago
3 - 8 years
4 - 8 Lacs
Mumbai
Work from Office
Summary- This role will be responsible for end-to-end influencer and client account management. The key responsibilities will be to recommend the right set of influencers, negotiations, timeline alignment, and coordination with the production team, brand, sales, and creative team to ensure alignment with campaign goals. To create campaign reports, manage influencer payments/due dates, ensuring delivery of assets, incorporation of feedback, problem solving and relationship management. Roles and Responsibilities Roles & Responsibilities: 1. Strategy Development & Campaign Execution - Design and implement influencer marketing strategies tailored to brand objectives and target audiences. 2. Influencer Identification & Negotiations - Source and establish relationships with key influencers, Key Opinion Leaders (KOLs), and relevant personalities to leverage their reach and impact. - Maintain strong relationships with partner agencies, brands, talent management agencies and obtain the best possible costs that are largely better than our competitors. 3. Content Ideation & Curation - Collaborate with the creative team to help them with influencers to brainstorm content ideas that are engaging, on-brand, and optimized for various platforms. - Curate a list of influencers that aligns with the brand and influencer’s style while meeting the brand’s messaging and aesthetic guidelines. 4. Campaign and Account Management (Vital for the role) - Oversee end-to-end influencer marketing campaigns, managing all stages from planning and activation to execution and reporting. Coordinate with the in-house production team, brand, sales, and creative team to ensure alignment with campaign goals. 5. Budget Management - Plan and monitor campaign budgets, optimizing costs and ensuring campaigns remain profitable. - Track expenses and revenue to maintain budget integrity and meet financial objectives. 6. Finance & Billing - Work closely and deal with finance and billing processes, ensuring that influencer invoicing is accurate and talent payments are executed within due time. - Manage payment schedules, reconciling budgets, and keeping detailed records of financial transactions. 7. Industry & Trend Analysis - Conduct research on industry experts, competitors, and target audiences to stay informed and adapt strategies to market trends. - Stay updated on emerging technologies, trends, and the influencer landscape to proactively adjust campaigns. 8. Relationship Building with Stakeholders - Build and nurture strong relationships with influencers, talent agencies, and internal teams across departments. - Ensure all parties involved are aligned and satisfied, from talent to clients and internal collaborators. 9. Campaign Performance & Optimization - Track and analyse key performance metrics to evaluate the success of campaigns, providing data driven insights for improvement. Create a detailed report and send to the client once the campaign is complete. - Use analytics to refine strategies and enhance influencer partnerships, ensuring future campaign success. This role requires a creative and analytical mind-set, a strong understanding of social media platforms, and a proactive approach to building and managing relationships with influencers. The candidate should possess excellent organizational and negotiation skills, attention to detail, and the ability to work within budget and time constraints while maximizing campaign impact.
Posted 1 month ago
3 - 4 years
2 - 4 Lacs
Pune
Work from Office
Job Title: Marketing Executive Experience: Minimum 3 years Location: Kharadi, Pune Job Description: We are seeking a dynamic and results-driven Marketing Executive with at least 3 years of experience in executing and managing marketing campaigns. The ideal candidate should have hands-on experience in cold calling, lead generation and nurturing, and market research. Responsibilities: Plan and execute potential customer outreach via calls and events Lead Generation Assist the Marketing team with campaigns Analyze market trends and competitor strategies Coordinate with the sales team to support lead generation efforts Report on every movement of the campaign Requirements: Excellent communication skills (written and verbal) and organizational skills Cold Calling Experience Event and Expo Attending Experience Creative mindset with attention to detail
Posted 1 month ago
5 - 7 years
10 - 13 Lacs
Hyderabad, Bengaluru, Delhi / NCR
Hybrid
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent thats bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegenes high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work. Role: Lead - Omnichannel Marketing (Pharma) Description: We are seeking an experienced Marketing Manager to lead and execute omnichannel marketing strategies for pharmaceutical clients in the US. This role requires a strong understanding of pharma marketing, digital and traditional marketing channels, and the ability to manage end-to-end campaign execution. The ideal candidate will have 3-6 years of relevant experience and a proven track record of delivering high-impact marketing programs that drive engagement and business outcomes. Key Responsibilities: 1. Omnichannel Marketing Strategy & Execution: o Develop and execute integrated omnichannel marketing campaigns across digital, social, email, programmatic, search, and traditional channels. o Align campaign strategies with client objectives, regulatory requirements, and industry best practices. o Optimize marketing efforts using data-driven insights and analytics. 2. Campaign Management: o Oversee the planning, execution, and performance tracking of marketing campaigns. o Collaborate with campaign operations, creative, content, and analytics teams to ensure consistent messaging and brand alignment. 3. Client & Stakeholder Collaboration: o Act as the primary marketing contact for pharmaceutical clients, ensuring seamless communication and alignment. o Work cross-functionally with internal teams, agencies, and external vendors to drive marketing initiatives. o Provide strategic recommendations to clients based on market trends and campaign performance data. 4. Performance Monitoring & Optimization: o Track key performance indicators (KPIs) and generate insights to improve campaign effectiveness. o Use marketing analytics tools to assess audience engagement, ROI, and conversion rates. o Continuously refine marketing approaches based on data and client feedback. 5. Compliance & Industry Alignment: o Ensure all marketing efforts comply with pharmaceutical regulations (FDA, HIPAA, etc.). o Stay updated on industry trends, best practices, and regulatory changes affecting pharma marketing. Must Have :: o 5-7 years of experience in marketing management, preferably in pharmaceutical or healthcare marketing. o Strong background in digital marketing, omnichannel strategies, and campaign execution. o Deep understanding of omnichannel marketing principles. o Strong project management skills with the ability to handle multiple campaigns simultaneously. o Proficiency in data analytics, reporting, and campaign optimization. o Excellent communication and stakeholder management skills. o Bachelors/Masters degree in Marketing, Business, Communications, or a related field. o Certification in digital marketing, project management, or marketing automation is a plus. Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidates merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.
Posted 1 month ago
5 - 10 years
10 - 15 Lacs
Mumbai
Work from Office
Role & responsibilities Market Analysis Conduct market research and analysis to identify market trends, customer needs, and competitive landscape in international markets. Understand the consumer behavior, need analysis and profiling. Identify market entry opportunities and assist in developing GTM for new regions. Campaign Development and Execution: Collaborate with regional S&M teams to develop and execute marketing campaigns, promotions, and product launches in international markets. Create compelling and localized marketing content, including advertisements, email marketing, ATL & BTL Monitor campaign performance, measure key performance indicators (KPIs), and provide regular reports and insights. Marketing Partner Management: Evaluate distribution channels in alignment with the head office team and identify partners in international markets. Develop and maintain strong relationships with distributors, resellers, and strategic partners. Collaborate with media partners to develop joint marketing programs and initiatives. Event Planning and Management: Plan and coordinate international trade shows, exhibitions, conferences, and other marketing events. Collaborate with internal teams and external vendors to ensure successful event execution. Leverage events as opportunities to generate leads, build relationships, and enhance brand awareness. Customer Experience: Identify key on-site touchpoints from the customer journey and implement best practices. Bridge the gap between customers and the brand to ensure that the touchpoints across the customers' journey are engaging, efficient and effective. This by planning & creating an experience in alignment to brand & campaign theme. Budgeting and Performance Analysis: Develop and manage marketing budgets for international markets. Monitor and analyze marketing performance, including ROI and market penetration. Provide insights and recommendations to optimize marketing activities and budget allocation. Cross Functional Collaboration: Collaborate with cross-functional teams, including sales, product management, and regional marketing teams, to align marketing strategies with overall business objectives. Work with Brand, Digital, SMO & PR team to achieve the overall marketing plan objectives in terms of communication delivery & lead gen. Right from producing informational kits to developing campaign pitch to training sales reps on how to move customers along the buyer's journey more effectively Preferred candidate profile Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is preferred. Proven experience in international marketing, preferably in a global or multi-national company. In-depth knowledge of international marketing , market dynamics, and cultural considerations. Strong understanding of branding, marketing principles, and best practices. Experience in developing and executing marketing campaigns across various channels, including digital and traditional. Good analytical skills and ability to interpret market research and performance data. Strong project management and organizational skills. Excellent communication and collaboration skills. Fluency in multiple languages is a plus.
Posted 1 month ago
3 - 8 years
3 - 8 Lacs
Gurugram
Work from Office
Lead projct execution across clients&practice teams Plan,optimise&implement digital ad campaign strategies for clients Suggest&develop new campgns across multiple channels Analyse performance data to derive insights, optimse campgns&ensure strong ROI Required Candidate profile Expert in campaign strategy, execution& optimization across all platforms Knowledge of audience segmentation, targeting &media planning Team Leader, Strong analytical, reporting& presentation skills
Posted 1 month ago
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