128 Campaign Execution Jobs

About the Role: We are looking for an experienced and strategic Digital Marketing Manager to lead digital initiatives, manage client relationships, and drive team performance during the afternoon shift. This role demands strong leadership in SEO, reporting, social media marketing, and outreach, alongside a proven ability to manage client expectations and mentor a high-performing team. Key Responsibilities: Client & Project Management Act as the primary liaison for international clients during your shift window. Understand client goals and deliver digital strategies tailored to their objectives. Lead regular update calls, manage client expectations, and ensure client satisfaction. Digital Strategy & Execution Own and lead SEO strategy (technical, on-page, and off-page), keyword planning, content guidance, and optimization efforts. Plan and oversee social media marketing campaigns across platforms (Meta, LinkedIn, X, YouTube, etc.). Coordinate outreach and link-building campaigns to improve search visibility and domain authority. Create and implement result-driven digital campaigns across channels. Reporting & Analytics Build detailed and insightful campaign performance reports using tools like Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Meta Ads Manager, etc. Track and report key KPIs, conversions, and user behavior. Translate analytics into actionable recommendations and continuous campaign improvement. Team Management Supervise and support a cross-functional team (SEO specialists, content writers, outreach executives, social media managers). Review team outputs and provide mentorship, quality control, and skill development. Ensure timely project execution and task alignment across departments. Required Skills & Qualifications: 7+ years of hands-on experience in digital marketing with a strong focus on: SEO (Technical & Content-driven) Social Media Strategy & Execution Campaign Analytics & Reporting Outreach and Link Building Excellent client communication and presentation skills. Proven ability to manage and lead digital teams in a fast-paced environment. Proficient in tools like GA4, SEMrush, Ahrefs, Google Looker Studio, Meta Ads Manager, LinkedIn Campaign Manager, etc. Preferred: Experience working with international clients (US/UK/Europe). Strong understanding of WordPress or similar CMS for SEO implementation. Familiarity with email marketing tools (Mailchimp, HubSpot, etc.) is a plus. Certifications in Google Ads, Meta Blueprint, SEO or Analytics tools.

Job Title - Brand & Creative Strategy Director | Manager | The Strategy & Consulting Global Network Song Practice Management Level : 7 Manager Location: Mumbai, Gurgaon, Bangalore Must have skills: Branding, Marketing and Creative Project Management Good to have skills: Content Strategy, Measurement, Creative Strategy and Execution Marketing Job Summary : As the Strategy Director you will be responsible for developing and implementing strategic plans that drive business growth and achieve client objectives. With 7-10 years of experience, this role requires a deep understanding of both B2B and B2C markets, as well as the ability to analyze market trends and consumer insights. You will work closely with account, creative, and production teams to develop integrated marketing solutions that deliver measurable results. In this role, you will be responsible for leading a team of strategists, providing guidance and support to ensure that all strategic initiatives are aligned with client goals. Strong analytical and communication skills are essential, as the role involves presenting strategic recommendations to clients and internal stakeholders. The ideal candidate will have a proven track record of developing and implementing successful marketing strategies that drive business growth. Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challengesDo you want to design, build and implement strategies to enhance business performanceDoes working in an inclusive and collaborative environment spark your interest Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consultings Customer, Sales & Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. Your key responsibilities will include: Develop and implement strategic plans that drive business growth and align with client objectives across B2B and B2C markets. Analyze market trends, consumer insights, and competitive landscapes to inform data-driven marketing strategies. Collaborate with account, creative, and production teams to develop integrated marketing solutions that deliver measurable results. Lead a team of strategists, providing guidance and mentorship to ensure alignment with client goals and industry best practices. Present strategic recommendations to clients and internal stakeholders, translating complex insights into clear, actionable plans. Oversee the execution of strategic initiatives, ensuring consistency, efficiency, and high-quality deliverables. Stay ahead of emerging marketing technologies and industry innovations to bring fresh perspectives to client projects. Act as a key advisor to clients, building strong relationships and ensuring long-term business success. Apply problem-solving skills to proactively identify risks, manage dependencies, and navigate challenges in a fast-paced environment. Familiarity with Gen AI tools and their applications in marketing strategy would be an added advantage. Bring your best skills forward to excel at the role: Strategic Planning | Market & Consumer Insights | Data-Driven Decision Making | Cross-functional Team Leadership | Brand & Marketing Strategy | Client Relationship Management | Digital & Social Media Strategy | Campaign Execution & Optimization | Communication & Presentation Skills | Business Growth & Innovation Additional information: Work closely with leadership to support business development, thought leadership, and strategic initiatives. Analyze large data sets, integrating macroeconomic trends and competitive intelligence to drive strategic recommendations. Thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously. Strengthen stakeholder relationships by ensuring seamless client interactions and delivering high-impact solutions. Exhibit leadership and team-building skills to mentor and inspire diverse teams. Identify new business growth opportunities, contribute to innovative solutions, and support end-to-end proposal development. Enhance brand and creative strategy offerings by identifying emerging industry trends and opportunities for skill development. Read about us. Your experience counts! Strong portfolio or samples of work demonstrating strategic, end to end account management and key stakeholder management. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment Experience in working with middle to senior management levels within existing organization / client organizations. Hands-on experience and understanding of relevant tools / platforms Strong verbal communication skills. Good research, organizational, and time-management skills. Strong presentation skills and knowledge of using AI and GenAI tools. Experience in working across multiple industries. Experience in setting up and growing teams to meet needs across skills, geographies and industries. Whats in it for you An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. Qualification Experience :10+ years of branding, overseeing end-to-end execution, social strategy or advertising experience in account management or related role with a major consulting firm or advertising agency or leading MNC. Educational Qualification: Bachelors or Masters Degree in Business or

# Develop, implement, and oversee digital marketing strategies across organic search, Google Ads, and Meta Ads # Google ads, Meta ads # Execute technical SEO strategies # Evaluate keyword research # Content Strategy # Know tools like aHrefs Assistive technologies Accessible workspace Flexi working Over time allowance Sales incentives Performance bonus

You'll be joining a proven, high-performance team with an excellent support network and clear development opportunities within GroupM India. This is your chance to work as part of the Activation Specialist team and extend your learning, embodying the mantra: Learn and Grow. The role will help you achieve a strong understanding of cross-channel media strategy . Key Responsibilities Planning, Buying, and Execution: You will be responsible for the planning, buying, and execution of non-biddable media plans for a set of businesses, ensuring alignment with client deliverables and campaign KPIs. Briefing and Planning: You'll review briefs from the Agency business team, align on expectations, and create integrated activation plans according to standard operating procedures (SOPs). Campaign Management: You will collaborate with the Nexus mPlan team for campaign execution and track live campaigns daily or weekly for spot implementation, performance, and mid-campaign evaluations. Reporting and Analysis: You'll conduct post-evaluations for all campaigns, capturing key learnings. Collaboration: You will work collaboratively with the Agency business team, Nexus Activation Specialists, Nexus mPlan, and other Nexus teams to ensure a holistic approach to campaign creation and execution. Measures of Success In three months, you will: Understand the Nexus cross-functional teams , their roles, and responsibilities. Be actively involved in campaigns from the initial brief through to implementation for your aligned businesses. Contribute to your team and add value while delivering on client requirements. Understand the category and brand objectives for the year. In six months, you will: Handle tactical and implementation planning independently with the team, ensuring delivery of key performance indicators (KPIs). Create integrated media plans across TV, Press, Radio, and Digital. Master the art of optimization and workflow prioritization. Successfully lead media discussions with the Agency. In 12 months, you will: Ensure Plan Quality Control (QC) process optimization throughout the year using a tracker. Train and build multi-media / integrated plan champions within your team. Achieve 100% Nexus process compliance . Contribute to Nexus tool creation/enhancement to boost planning efficiency. Skills and Experience Minimum 4+ years of media planning experience . Strong understanding of media including TV, Print, Radio, and Digital non-biddableto deliver integrated media solutions. Knowledge of industry software such as YUMI, IRS, TGI, and MAP, with an understanding of digital tools like ComScore. A commitment to excellence , setting high standards for yourself and continuously improving to deliver results even with constraints.

Responsible for planning, coordination , and competitive insights . Reporting of the Role Reports to the Director on the business. 3 Best Things About the Job Work with a dynamic team and have an opportunity to learn across platforms . Gain planning & operational skills across various platforms. Grow by learning skills and tools across platforms within an agency committed to nurturing talent . Measures of Success In three months: You will have earned your manager's confidence by being on top of the competition and flawlessly implementing campaigns. In six months: You will have built a strong internal network within the team and various functions that are critical for smooth execution. In 12 months: You will be able to independently build and present plans. Responsibilities of the Role Extract insights through data mining & competitive analysis . Effectively communicate with internal and external audiences. Ensure meticulous attention to detail and accuracy in all submissions. Ensure seamless execution and reconciliation of all campaigns. Skills and Experience Minimum 3 years of experience , with the last 1 year in a similar role. Possess inquisitiveness and a positive team player attitude . Strong media basics and TV planning skills . Willingness to learn all mediums and aspects of planning and buying . Good and clear communication and presentability . Enthusiasm about media and marketing.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.

Job Description: We are seeking a detail-oriented Campaign Executive CRM & Retention to lead the end-to-end execution of customer communication campaigns across SMS, WhatsApp, Email, Push Notifications, and In-App messages. The ideal candidate will play a key role in driving user engagement, retention, and conversion through targeted, data-driven messaging and lifecycle automation. Key Responsibilities: Plan, create, and execute multi-channel customer engagement campaigns (SMS, WhatsApp, Email, Push, In-App) Collaborate with design and content teams to develop impactful creatives and messaging. Segment audiences based on user behavior, lifecycle stage, and purchase history. Track and optimize campaign performance using metrics such as delivery, open, click, and conversion rates. Manage CRM tools like Gupshup, WebEngage, MoEngageWebEngage, MoEngage, CleverTap , or similar platforms Design and implement automated journeys, triggers, and workflows for personalized communications. Ensure compliance with data privacy laws and regulatory requirements. Analyze campaign results and provide regular reports with actionable insights. Must-Have KGupshup,nowledge, Skills & Abilities: Hands-on experience with CRM platforms and campaign management tools Solid understanding of key communication metrics: delivery rate , open rate, CTR, conversions Basic knowledge of HTML for email formatting (preferred) Strong project management and organizational skills Ability to work cross-functionally and manage tight deadlines effectively Good to Have: Familiarity with customer lifecycle marketing and retention strategies Experience with A/B testing , journey building, and campaign optimization Exposure to eCommerce or mobile app user behavior Basic data analysis skills using Excel or tools like Looker Studio

Job Title - Brand & Creative Group Project Manager | Associate Manager | The Strategy & Consulting Global Network Song Practice Management Level : 8 Associate Manager Must have skills: Branding and Creative Project Management Good to have skills: Content Strategy, Measurement, Creative Strategy and Execution Experience :8+ years of branding, overseeing end-to-end execution, social strategy or advertising experience in account management or related role with a major consulting firm or advertising agency or leading MNC. Educational Qualification: Bachelors or Masters Degree in Business or Marketing Job Summary : You will work closely with our Clients and the Accenture Song team and be responsible for leading and growing client accounts, ensuring exceptional client satisfaction, and driving the overall strategic direction of campaigns. You will be working closely with creative, strategy, media, and production teams to ensure integrated and effective solutions. You will be overseeing the end-to-end process of campaign, conceptualization, execution and ensure campaigns are delivered on time, within budget, and to the highest standard. Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challengesDo you want to design, build and implement strategies to enhance business performanceDoes working in an inclusive and collaborative environment spark your interest Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consultings Customer, Sales & Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. Your key responsibilities will include: Take full ownership of multiple marketing projects, ensuring clear vision, planning, execution, and successful delivery within scope, time, and budget. Develop and manage project plans, timelines, and workflows while aligning cross-functional teams, including account, creative, and production teams. Partner with business and strategy teams to develop holistic marketing and communications plans, including brand strategy, creative development, integrated campaigns, digital marketing, and market research. Leverage strong project management skills to oversee the execution of social media strategies, including content audits, social listening, playbook development, and communication roadmaps. Act as a bridge between clients and internal teams, ensuring seamless coordination, expectation management, and issue resolution throughout the project lifecycle. Build relationships with key client decision-makers, acting as a trusted advisor on all aspects of project execution, brand, and creative strategy. Stay updated on industry trends, emerging marketing technologies, and innovative solutions to bring fresh perspectives to client projects. Apply problem-solving skills to proactively identify risks, manage dependencies, and navigate challenges in a fast-paced environment. Maintain quality control across all deliverables, ensuring alignment with client objectives and brand standards. Familiarity with Gen AI tools and their applications in marketing project management would be an added advantage. Bring your best skills forward to excel at the role: Project Management | Marketing & Brand Strategy | Cross-functional Team Leadership | Client Relationship Management | Digital & Social Media Strategy | Data-driven Decision Making | Risk Mitigation | Campaign Execution & Optimization | Budget & Resource Management | Strong Communication & Presentation Skills Additional information: Work closely with leadership to support business development, thought leadership, and strategic initiatives. Analyze large volumes of data, integrating macroeconomic factors and competitive benchmarking to extract relevant insights. Thrive in a fast-paced, dynamic environment, managing both offshore and onshore project teams. Demonstrate strong stakeholder management, ensuring seamless client interactions and deepening relationships with key decision-makers. Exhibit leadership and team-building skills to collaborate with and motivate diverse teams toward achieving project goals. Identify new opportunities for business growth, develop innovative solutions, and drive end-to-end proposal development. Contribute to the enhancement of brand and creative strategy offerings by identifying areas of growth, skills, and emerging platforms. Read about us. Your experience counts! Strong portfolio or samples of work demonstrating strategic, end to end account management and key stakeholder management. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment Experience in working with middle to senior management levels within existing organization / client organizations. Hands-on experience and understanding of relevant tools / platforms Strong verbal communication skills. Good research, organizational, and time-management skills. Strong presentation skills and knowledge of using AI and GenAI tools. Experience in working across multiple industries. Experience in setting up and growing teams to meet needs across skills, geographies and industries. Whats in it for you An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. Qualification Experience :8+ years of branding, overseeing end-to-end execution, social strategy or advertising experience in account management or related role with a major consulting firm or advertising agency or leading MNC. Educational Qualification: Bachelors or Masters Degree in Business or Marketing

Job Title - Brand & Creative Account Supervisor | Associate Manager | The Strategy & Consulting Global Network Song Practice Management Level : 8 Associate Manager Location: Mumbai, Gurgaon, Bangalore Must have skills: Branding, Marketing and Creative Project Management Good to have skills: Content Strategy, Measurement, Creative Strategy and Execution Marketing Job Summary : You will be responsible for managing day-to-day client interactions and ensuring the smooth execution of marketing campaigns. With 7-10 years of experience, this role requires a strong understanding of both B2B and B2C markets, as well as the ability to manage multiple projects simultaneously. You will work closely with the Account Director to develop and implement strategic plans that align with client objectives. In this role, as the Account Supervisor you will oversee a team of account managers and executives, providing guidance and support to ensure that all deliverables are met on time and within budget. Strong communication and organizational skills are essential, as the role involves coordinating with creative, strategy, and production teams to deliver high-quality work. The ideal candidate will have a proven track record of managing client relationships and delivering successful marketing campaigns. Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challengesDo you want to design, build and implement strategies to enhance business performanceDoes working in an inclusive and collaborative environment spark your interest Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consultings Customer, Sales & Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. Your key responsibilities will include: Manage day-to-day client interactions, ensuring smooth execution of marketing campaigns across multiple accounts. Develop and implement strategic plans in collaboration with the Account Director to align with client objectives. Oversee a team of account managers and executives, providing guidance and support to ensure all deliverables are met on time and within budget. Coordinate with creative, strategy, media, and production teams to deliver high-quality, integrated marketing solutions. Build and maintain strong relationships with key client stakeholders, acting as a trusted advisor. Monitor project performance, ensuring campaigns are delivered within scope, time, and budget. Identify opportunities for process improvements, ensuring efficiency and effectiveness in campaign execution. Stay updated on industry trends and emerging marketing technologies to bring innovative solutions to client projects. Proactively manage risks, resolve challenges, and ensure seamless communication between internal and external teams. Familiarity with Gen AI tools and their applications in marketing project management would be an added advantage. Bring your best skills forward to excel at the role: Project Management | Marketing & Brand Strategy | Cross-functional Team Leadership | Client Relationship Management | Digital & Social Media Strategy | Data-driven Decision Making | Risk Mitigation | Campaign Execution & Optimization | Budget & Resource Management | Strong Communication & Presentation Skills Additional information: Support leadership in business development, thought leadership, and strategic initiatives. Analyze market trends, competitive landscapes, and consumer insights to drive strategic recommendations. Thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously. Strengthen stakeholder relationships by ensuring seamless client interactions and delivering measurable results. Exhibit leadership and team-building skills to mentor and inspire account teams. Identify new growth opportunities, contribute to innovative solutions, and support end-to-end proposal development. Enhance brand and creative strategy offerings by identifying areas for skill development and emerging marketing platforms. Read about us. Your experience counts! Strong portfolio or samples of work demonstrating strategic, end to end account management and key stakeholder management. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment Experience in working with middle to senior management levels within existing organization / client organizations. Hands-on experience and understanding of relevant tools / platforms Strong verbal communication skills. Good research, organizational, and time-management skills. Strong presentation skills and knowledge of using AI and GenAI tools. Experience in working across multiple industries. Experience in setting up and growing teams to meet needs across skills, geographies and industries. Whats in it for you Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit Song | . Qualification Experience :8+ years of branding, overseeing end-to-end execution, social strategy or advertising experience in account management or related role with a major consulting firm or advertising agency or leading MNC. Educational Qualification: Bachelors or Masters Degree in Business or

Key Responsibilities Puja Listings Updates: Upload new pujas, update existing ones, and ensure 100% accuracy and quality control across app/web. State-Level GTM Execution: Support Category Managers in state-specific research and local execution plans. Data Collection Analysis: Gather insights on regional puja trends, user behavior, and vendor inputs; submit actionable reports. Pricing Inventory Coordination: Maintain backend pricing and SKU mapping aligned with the frontend experience. Vendor Temple Coordination: Collaborate with the temple ops team/vendors to gather and update puja content (images, videos, timings). Campaign Execution Support: Assist in seasonal campaign launches curate banners, finalize naming, and implement offers. Internal Coordination: Liaise closely with Marketing, Ops, and Content teams to ensure seamless task execution. Quality Assurance: Perform regular checks on live puja pages and flag any discrepancies. CRM Repeat Order Nudges: Help drive nudges and personalized recommendations for repeat orders in collaboration with the CRM team. SOP Documentation: Maintain and regularly update SOPs for puja launches and execution processes. Key Deliverables: 100% accuracy and TAT 24 hrs for listing updates. Timely and actionable research reports (2 3 per month). Full QA coverage of puja pages and proactive issue flagging. Support for X state launches and X campaigns per month. Timely turnaround ( 48 hrs) for new puja requests. Zero delays in cross-functional coordination.

Key Responsibilities Puja Listings Updates: Upload new pujas, update existing ones, and ensure 100% accuracy and quality control across app/web. State-Level GTM Execution: Support Category Managers in state-specific research and local execution plans. Data Collection Analysis: Gather insights on regional puja trends, user behavior, and vendor inputs; submit actionable reports. Pricing Inventory Coordination: Maintain backend pricing and SKU mapping aligned with the frontend experience. Vendor Temple Coordination: Collaborate with the temple ops team/vendors to gather and update puja content (images, videos, timings). Campaign Execution Support: Assist in seasonal campaign launches curate banners, finalize naming, and implement offers. Internal Coordination: Liaise closely with Marketing, Ops, and Content teams to ensure seamless task execution. Quality Assurance: Perform regular checks on live puja pages and flag any discrepancies. CRM Repeat Order Nudges: Help drive nudges and personalized recommendations for repeat orders in collaboration with the CRM team. SOP Documentation: Maintain and regularly update SOPs for puja launches and execution processes. Key Deliverables: 100% accuracy and TAT 24 hrs for listing updates. Timely and actionable research reports (2 3 per month). Full QA coverage of puja pages and proactive issue flagging. Support for X state launches and X campaigns per month. Timely turnaround ( 48 hrs) for new puja requests. Zero delays in cross-functional coordination.

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Fleet & Dealer Comms & Campaign Lead ANZ develops and executes integrated marketing campaigns for B2B customers, such as Fleet & Transport, and independent service station operators (Dealers), to enhance brand visibility, engage audiences, and drive business objectives. This role ensures effective multi-channel communication, manages compliance and approvals, and collaborates with internal teams and external partners to deliver seamless campaigns. Additionally, the role is responsible for campaign planning, offer development, and ensuring marketing initiatives align with audience segmentation and business priorities. What are we looking for Ability to interpret performance data, market trends & customer insight to build brands and inform and execute local plans and campaignsAbility to manage multiple campaigns simultaneously, ensuring timely approvals and adherence to compliance requirements.High attention to detail in campaign execution, data accuracy, and creative content review.Excellent stakeholder management and communication skills, ensuring alignment across internal teams and external partners.Problem-solving mindset, proactively addressing campaign or system issues and implementing resolution strategies.Strong analytical skills for interpreting customer data, optimizing audience targeting, and measuring campaign performance.Experience with campaign tracking and reporting tools (Google Analytics, Power BI, Tableau) to assess KPIs and engagement metrics.Experience & Education:8+ years of experience in campaign management, or communications within a fast-paced marketing environmentProven experience in managing approvals, compliance processes, and partner collaborationsStrong background in loyalty programs, audience segmentation, and offer developmentBachelor s degree in Marketing, CommuCommunications, Business, or a related field Roles and Responsibilities: Develop and execute marketing campaigns aligned with business goals, including email, SMS, push notifications, and digital communications. This could include brand marketing campaigns or tactical sales driving incentives and B2B competitions.Adapt and execute campaigns, as needed, for local markets.Act as a key point of contact for internal and external stakeholders, ensuring smooth execution of marketing and communication initiatives.Manage campaign timelines, budgets, and approvals, ensuring compliance with legal, privacy, and regulatory standards.Develop and implement platform specific segments, rules, and offers, ensuring smooth execution across multiple channels.Source and provide creative assets and copy points, coordinating with marketing teams and external agencies to ensure brand consistency.Load, track, and optimize campaign activity in systems Ensure compliance with local laws and internal guidelines, maintaining data integrity and customer privacy standards.Conduct performance analysis, live proof testing, and final production reviews to measure campaign effectiveness and drive improvements.Manage loyalty and partner initiatives ensuring successful implementation and execution.Facilitate issue resolution by coordinating with IT, marketing teams, and external partners, managing corrective actions and system fixes.Lead internal and external approval processes for offers and creative assets, including engagement with partners.Provide detailed briefs to marketing teams, outlining campaign objectives, reporting requirements, and audience insights.Work with agencies or partners to develop and execute events and sponsorship activationsFacilitates end to end offers for B2B customers i.e., associations, fleet customers, etcThis role would oversee and input into budget decisions for Brand & Comms team budgetsThis role plays a key role in the client website in Australia and NZ Tasks would include:oGather requirements from key business stakeholdersoReview & update brand assets, visuals & contentoImprove CX and flow of pagesoBrief agencies or Technology partners Qualification Any Graduation