Business Development Consultant

Role Summary:

young, dynamic, and tech-savvy Business Development Consultant

Key Responsibilities:

Sales & Business Growth:

Understand and articulate the product features, value, benefits, and limitations

Generate and qualify leads through various digital and offline channels

Convert leads into clients through product demos, follow-ups, and relationship management

Develop and implement Go-to-Market (GTM) strategies

Influence buying decisions and drive conversion with consultative selling

Improve the quality of the sales funnel and opportunity pipeline

Market & Competitor Analysis:

Conduct detailed market analysis, SWOT, and risk assessments

Identify competitors, benchmark their offerings, and differentiate our value proposition

Track market trends, client needs, and changes in hiring behavior

Marketing & Demand Generation:

Design and implement online and offline marketing strategies

Manage digital campaigns including Paid Search, Social Ads, SEO, and SEM

Build strong organic presence through content, social media, and engagement

Run Demand Generation campaigns for lead nurturing and acceleration

Develop and execute growth hacking initiatives

Brand & Channel Strategy:

Support in brand development, positioning, and communication

Assist in building channel partnerships and implementing Partner Enablement Programs (PEP)

Contribute to overall marketing strategy and initiatives

Team Collaboration & Customer Success:

Collaborate with product, marketing, operations, and development teams

Participate in product roadmap updates, representing voice of customer

Ensure customer success by acting as a trusted relationship manager

Represent the company in hiring forums, events, podcasts, and relevant communities

Reporting, Tools & Metrics:

Use CRM, project management, and marketing tools effectively (e.g., HubSpot, Asana, Google Analytics, Meta Ads Manager, SEMrush, etc.)

Build and manage an offshore marketing team and set KPIs

Track campaign performance, prepare reports, and present insights

Plan and optimize marketing budgets for maximum impact

Key Skills & Qualifications:

5 years of experience in business development, sales, or marketing (preferably in SaaS/Product-based companies)

Strong technical aptitude and ability to understand digital products

Experience in product sales, online marketing, and lead generation

Solid knowledge of digital marketing, SEO/SEM, social media, and paid media strategies

Proficiency in SWOT analysis, business process analysis, and reporting

Excellent communication skills in English, Hindi, and Telugu

Hands-on with CRM, email marketing tools, analytics, and social platforms

Strategic mindset with ability to execute fast in a fast-paced environment

Why Join Us?

Opportunity to shape the growth of a high-potential tech platform

Exposure to cross-functional strategy, sales, and marketing roles

Young and dynamic team culture

Competitive salary + performance-based incentives

Career growth and leadership development opportunities