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Titan Company
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Brand Manager

Brand Manager

Titan Company

4 - 5 years

10 - 14 Lacs

Bengaluru

Posted:3 days ago| Platform:

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Skills Required

branding customer research brand strategy brand management marketing digital marketing marketing strategy agency management collaterals business development advertising marketing management budgeting sales campaigns vendor btl brand positioning

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job
PositionBrand Manager Company NameTitan Job TypeRP (Regular/) Job CategoryWatches & Wearables - Premium DepartmentMarketing - Watches & Wearables LocationBengaluru, Karnataka, India To assist in the development the brand strategy implements, track and optimize branding communications initiatives in the to enhance the brand engagement among the target customers as per the brand strategy and business requirements. Process Contributions: MarketingStrategy DevelopmentAnnual marketing plan

Undertake marketing / customer research to understand the brand positioning, trends, insights, gaps, and strengths.

Liaise with the agencies to provide inputs in the development of the marketing calendar, budget, and plan for the year.

MarketingBrand managementMarketing plan and calendar

1Develop the marketing brief aligned to the marketing strategy and brief the empaneled agencies for the development of the marketing plan.

Evaluate the creative plan and media plan developed by the agencies and provide recommendations to ensure its alignment with the brand and business requirements.

MarketingBrand managementMarketing plan execution

Liaison with the creative agencies in the development of the collaterals / content/ shoot aligned to the marketing plan.

Provide recommendations on the content / selection of celebrities / product shoot, etc. to ensure its alignment to the brand guidelines and business requirements.

Coordinate with the media agencies for the placement and communication of the content in the digital / social media channels as per the agreed plan.

MarketingBrand managementPerformance monitoring

Evaluate the performance of the branding initiatives / campaigns vis a vis the plan and undertake action planning and course corrections as per the requirements.

Evaluate the BTL campaigns collaterals to ensure its alignment with the branding strategy.

MarketingBrand managementVendor / Agency management

Identify and shortlist vendors based on their capability / offerings aligned to the business requirements.

Provide support on development of statement of work and the price as per the requirements.

Evaluate the vendors / agencies for the performance against agreed statement of work and undertake appropriate actions.

Work Experience
EducationMBA form a premier college preferably in marketing Relevant Experience4-5 years of experience in Brand Management in similar industry Behavioral Skills:

Business savvy

Entrepreneurial drive

Nurture relationship.

Influence for impact

Accountability

Believes in people

Curious

Is passionate about categories and products

Knowledge

Latest trends and technology in marketing space

Category / product knowledge

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Titan Company

Consumer Goods - Watches and Jewelry

Bangalore

6,000+ Employees

441 Jobs

Key People

C.K. Venkataraman

Managing Director
Bhaskar Bhat

Former Managing Director
Rajesh G. K. Rao

Chief Financial Officer

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Brand Manager