Brand Manager

Key Responsibilities

• Formulate and execute the

  overall marketing strategy

  for assigned products.
• Coordinate

  product promotion

  activities for both new and existing offerings.
• Conduct

  brand strategy

  development, product profitability studies, and performance analysis.
• Analyze

  current product performance

  and identify

  need gaps

  in the market.
• Assess

  market potential by segment

  , including competitive landscape.
• Conduct

  market research

  to identify opportunities for existing and new products in untapped segments.
• Drive achievement of

  product volume

  ,

  brand profitability

  ,

  market growth

  , and

  market share

  targets.

Branding Responsibilities

• Assist the Head of Branding in all brand-related initiatives.
• Compile brand and competitor information for strategic planning.
• Manage marketing communication and

  product planning

  .
• Coordinate and execute

  branding events

  and on-ground activations.
• Manage

  outdoor media

  , working with dealers and advertising agencies for localized promotions and campaigns.
• Support

  campaign development

  across various media platforms (Press, TV, Digital, BTL).
• Understand and manage

  print/production processes

  .
• Participate in

  consumer insight generation

  and leverage insights for communication strategies.
• Handle

  direct media and event execution

  with in-depth knowledge of activation strategies.
• Operate independently with minimal supervision, maintaining quality and consistency under time pressure.

Skills & Competencies Required

• Experience in

  brand management

  , including

  positioning

  and

  communication development

  .
• Solid understanding of

  media planning

  ,

  BTL activities

  , and

  digital marketing

  .
• Ability to

  conceive and execute campaigns

  , while effectively navigating agency relationships.
• Strong

  networking skills

  for coordination across departments and external partners.

• Adaptability

  to dynamic business situations and a strong learning mindset.
• Experience or knowledge of the

  automobile industry or motorsports

  is a plus.
• Excellent

  communication

  ,

  coordination

  , and

  multi-tasking

  abilities.
• Strong

  process orientation

  ,

  operational execution

  , and

  team collaboration

  .
• Comfort with

  decision-making under time pressure

  .

Education & Experience

• Education:

  MBA (Marketing preferred)

• Experience:

  57 years in brand management/marketing roles, preferably in the

  automobile industry