Brand Manager

Agency Management & Coordination  Act as the day-to-day liaison with creative, digital, media, PR, and activation agencies.  Brief agencies on brand objectives, campaign requirements, and timelines.  Review and provide feedback on creative deliverables, media plans, and content strategies.  Ensure timely execution of all marketing materials and campaigns, keeping projects on track and within budget.  Evaluate agency performance and ensure alignment with brand tone, identity, and business goals. Cross-Functional Collaboration  Work closely with sales, product, design, and customer service teams to align brand and product messaging.  Ensure consistent brand experience across all touchpoints, both internal and external.  Product Launch Management o Manage/Lead end-to-end launch plans for new products and line extensions, including timeline, budget, and resource allocation. o Design launch communications: PR kits, product collateral, sales tools, training materials, and promotional campaigns.  Budget & Vendor Management o Own and manage the brand marketing budget; negotiate with agencies, media vendors, and suppliers to secure best rates. o Ensure compliance with financial controls and procurement policies.  Stakeholder Collaboration o Present brand and launch plans to senior leadership; align on objectives, deliverables, and success metrics. o Serve as the internal brand champion, educating sales teams and customer-facing staff on brand guidelines and product benefits.  Brand Governance o Maintain consistent brand identity across all touchpoints; enforce brand standards and visual guidelines. o Protect brand integrity by reviewing all external communications and packaging designs prior to release. Qualifications & Skills  Education: Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).  Experience: o Minimum of 5 years as a Brand Manager or similar role, with proven success in product launches. o Experience in [Automotive Manufacturing, Industrial , FMCG, Tech etc.] is highly desirable.  Core Competencies: Job Type: Full-time Pay: ₹40,000.00 - ₹50,000.00 per month Schedule: Day shift Fixed shift Work Location: In person