BDE

KEY RESPONSIBILITIES

Customer Acquisition

• Generate new leads and implement strategies to acquire new customers through lead generation initiatives including self-generated prospecting efforts, individual networking, tele sales, events, field visits etc.
• Increase the customer base of the branch by developing business relationships with current and prospective customers.
• Act as a liaison between potential customers and the business, delivering important feedback from the field in terms of product offerings and business development or branding initiatives.
• Facilitate the end-to-end process of customer acquisition and collaborate with internal teams to deliver a seamless customer onboarding experience.

Sales Planning

• Create prospecting plan for potential customers and work closely with the Branch Manager to capture new business opportunities and meet revenue targets.
• Conduct research to understand the nature of business development effort required, customer expectations etc. to inform customer acquisition strategies for the branch.
• Actively participate in brand awareness campaigns and branch level marketing programs, outreach, and events.
• Maintain data and records related to sales, marketing or business development and keep database of prospective customers updated.

Compliance

• Uphold Muthoot FinCorp s vision & values, ensure high ethical standards and adherence to Manual of Instructions, regulatory and statutory guidelines, and maintenance of records, assets, statutory registers, etc.
• Ensure prompt intimation and escalation of incidents/fraudulent activities.

KEY CHALLENGES

• Convincing customers to opt for Muthoot FinCorp s products or services, building trust and reputation amidst stiff competition, negative perceptions, or lack of brand awareness.
• Competition from banks and other players offering similar products or services at a lower rate of interest.
• Resource and budgetary constraints to develop or implement new business development initiatives.

KEY DECISIONS TAKEN

• Identifying target markets/customer segment for business development activities within the assigned territory.

KEY INTERACTIONS

Internal Stakeholders

External Stakeholders

BM/Asst. BM: For review of operational performance and approvals.

SULB: For support related to credit checks, collections, and disbursement.

TPP: For support related to lead management, conversion, for EXIM products gold, MF, insurance etc.

Internal Team: Area Managers, Branch Manager for operational matters, guidance, and support.

Support functions: Finance, Admin, Collections, IT etc. for administrative approvals, collection related issues and support for day-to-day operations.

Potential customers include high net worth individuals, local communities, societies etc.

KEY ROLE DIMENSIONS

Number of leads generated/ new customer acquired/cross-selling opportunities generated.

Net Promoter Score.

ROI on business development initiatives.

KEY SKILLS & BEHAVIOURAL ATTRIBUTES

Factor

Competency

Definition

Behavioral Attributes

THOUGHT

Customer Focus

Building strong customer relationships and delivering customer-centric solutions.

Understand customer choices, ask questions to accurately identify customer needs, prioritizes work based on customer requests and meets customer requirements.

PEOPLE

Collaboration

Building partnerships and working collaboratively with others to meet shared objectives.

Solicit and acknowledge others efforts, advice, and contributions, make productive contributions to the group, volunteer to help others when needed.

Effective Communication

Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Keeps others informed, listen attentively to others insights, advice, and instruction, respond to others with an appropriate amount of detail.

Building and nurturing relationships

Effectively building formal and informal relationship networks inside and outside the organization.

Develop networks by participating in organizational groups and activities, build relationships across a variety of functions and areas.

Interpersonal Savvy

Relating openly and comfortably with diverse groups of people.

Build rapport by identifying common interests and priorities, exercise diplomacy in difficult interpersonal situations, relate well to a broad variety of people inside and outside the organization.

RESULT

Ensures Accountability

Holding self and others accountable to meet commitments.

Holds self-accountable for complying with policies, procedures, and work requirements, communicate the status and completion of assignments, seek inputs to ensure task/assignments are done correctly.

SELF

Nimble Learning

Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.

Quickly grasps the essence of new issues and concepts, comfortable dealing with first-time or unusual problems, see mistakes as part of the learning process, ask questions to learn from others experience.

Instils Trust

Gaining the confidence and trust of others through honesty, integrity, and authenticity.

Displays consistency between words and deeds, follow stated policies and practices, can be counted on to honor agreements and commitments.

EDUCATION / EXPERIENCE

Minimum Qualification:

Fresh Graduates/Undergraduate or bachelor s degree in any field.

Nature of Experience:

• 0-2 years of work experience in business development or sales related experience.
• Proficiency in local language and sound understanding of the local market and its dynamics.
• Proficiency in MS Office, any CRM or ERP systems are desirable.