Job
Description
You are required to lead the programmatic media buying initiatives across premium DSPs and other key platforms as the AVP Programmatic Media at our organization. Your role will involve driving scalable, ROI-driven performance marketing while overseeing and mentoring a high-performing team of media buyers, analysts, and campaign managers. As the AVP Programmatic Media, your key responsibilities will include developing and executing programmatic media strategies across various DSPs/SSPs such as DV360, The Trade Desk, Xandr, and others. You will be responsible for managing large-scale media budgets, ensuring ROI-driven optimizations, and building a strong media team through mentorship and scaling efforts. Additionally, you will be tasked with implementing best-in-class media buying processes, workflows, and automation tools to enhance efficiency and collaborating with internal teams to align paid media strategies with growth objectives. Leveraging advanced audience segmentation, targeting techniques, and bidding strategies to enhance campaign performance will also be part of your role, along with staying updated on industry trends and negotiating with platforms and data providers for the best rates and premium inventory. To be successful in this role, you should possess over 10 years of experience in digital media buying, with a focus on programmatic advertising for at least 5 years. Previous experience in an agency, ad network, or performance marketing background would be advantageous. You must have a proven track record in managing high-budget media spends across diverse industries and expertise in major DSPs such as DV360, The Trade Desk, Xandr, Yahoo DSP, etc. Strong analytical skills, a data-driven mindset, experience in audience targeting, attribution, and performance measurement, as well as excellent negotiation, leadership, communication, and cross-functional collaboration skills are essential requirements for this position. About Z1 Tech: Z1 Tech, a Great Place to Work-Certified company, is a technology-first organization focused on innovating digital advertising and marketing to streamline automation for the benefit of humankind. Our mission is to build for the future by staying at the forefront of technological advancements. With successful brands like VDO.AI, Receptix, Jnee, and NewsD, we operate from offices in the US (New York) and India (Gurugram). At VDO.AI, we foster innovation and diversity, celebrating each other's achievements and knowledge. We believe in workplace equality as a driver of progress and holistic growth. Starting with just 5 core members, our team has grown to over 150 individuals with diverse values, beliefs, experiences, backgrounds, and preferences, yet maintaining a sense of unity and commitment akin to day one.,
