Associate Manager/Manager

3 - 5 years

3 - 6 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Associate Manager/Manager - Paid Media (Pune)
The purpose of this role is to lead and manage the implementation and execution of Paid Search campaigns and strategies and the day-to-day communication with clients to help achieve their goals.

Key Responsibilities:

  • Channel Performance
    • Monitor multiple account performance and ensure accurate targets are being achieved and ensure the health of the accounts.
    • Analyze data, identify trends, and make informed decisions based on performance metrics.Provide actionable insights meet & exceed campaign objectives
    • Develop account strategy in partnership with client and PPC Director and is accountable for the execution of strategy and achievement of KPIs
  • Client Handling
    • Own the relationship with client stakeholders aiming for high client satisfaction and retention.
    • Responsible for client success by managing client strategy and always working on campaign efficiencies
  • Team Management
    • Manage, train, and develop the team of account associates and senior associates
  • Leadership
    • Be accountable for thought leadership activity with the client and internally; putting forward new topics of interest and championing creative strategic thinking
    • Liaise with channel partners, vendors and third party representatives to maintain/develop relationships and build knowledge of new features and betas

Qualifications

  • Bachelor s degree (preference in Marketing, Data Analytics, or related field).
  • 3-5 years of paid search experience.
  • Proficiency in analytics platforms (e.g. Google Analytics, Adobe).
  • Hands-on experience managing online campaigns across various platforms Google AdWords, SA 360, Bing Ads. (Yandex, Baidu, DV360 & META are preferable, but not essential.)
  • Strong understanding of SEM fundamentals.
  • SA360 certification is a plus.
  • Proficiency in MS Excel, Word, and PowerPoint.

Skillset we re seeking and why

  • Analytical Thinking : Strong analytical skills are crucial for optimizing campaigns effectively.
  • Attention to Detail : Managing paid search campaigns involves handling numerous variables, from keyword bids to ad copy. Paying attention to small details ensures accuracy and prevents costly mistakes.
  • Adaptability : The digital landscape is dynamic, with frequent algorithm updates and industry shifts. A Paid Search Manager should adapt quickly to changes, staying ahead of trends and adjusting strategies accordingly.
  • Communication Skills : Effective communication is vital. You ll interact with clients, team members, and stakeholders. Clear communication ensures everyone is aligned and understands campaign goals.
  • Problem-Solving : Paid search often presents challenges, such as low conversion rates or unexpected budget constraints. A skilled manager can troubleshoot issues, find solutions, and optimize performance.
  • Time Management : Juggling multiple campaigns, tasks, and deadlines requires excellent time management. Prioritizing effectively ensures timely execution and successful outcomes.
  • Collaboration : Paid search doesn t operate in isolation. Collaborate with designers, developers, and account managers. Being a team player fosters creativity and holistic campaign success.
  • Strategic Thinking : Beyond tactical execution, a Paid Search Manager must think strategically. Understand client goals, align campaigns with business objectives, and drive long-term success.
  • Client Relationship Building : Building trust with clients is essential. Active listening, empathy, and responsiveness contribute to strong client relationships.
  • Curiosity and Learning Mindset : Stay curious about industry developments, new tools, and emerging trends. A hunger for learning ensures you remain at the forefront of paid search expertise.

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