TheSearch Engine Marketing (SEM) Analyst will quickly understand and support initiatives that will contribute to the goals and success of client search and display campaigns. This role reports to the Digital Marketing Director and works cross-functionally with other teams such as SEO, SMM, content, and web design. KEY FUNCTIONAL AREAS OF RESPONSIBILITY: Implement Pay Per Click media strategies for clients Handle, review, and perform daily account responsibilities associated with Google Ads, Yahoo, Bing, and other search platforms for a variety of clients Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics Handle the creation of large keyword lists Provide creative copy suggestions and graphical ad templates Handle display network placement lists on AdWords and through other contextual advertising platforms Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives Keep pace with search engine and PPC industry trends and developments Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals Monitor and evaluate search results and search performance across the major search channels Communication with team and management on project development, timelines, and results Work closely with the other team members to meet client goals. Oversee projects across multiple client teams and manage team members working on PPC/paid search projects Help to train and build additional paid search capacity at the agency Interface directly with clients Provide periodical reports and present performance improvement plans Optimize targeting according to changing search trends & handle client escalations. PROFESSIONAL COMPETENCIES: Passion for Search and internet marketing. Outstanding ability to think creatively and identify and resolve problems. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. Ability to clearly and effectively articulate thoughts and points. Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals. High levels of integrity, autonomy, and self-motivation. Excellent analytical, organizational, project management and time management skills. Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc). Experience in growth strategies and media planning & brand Uplift. Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution. Expert in Google search, shopping, discovery, Microsoft search, YouTube, and app install campaigns. Strong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth. Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables. Experience working with scripts, automation solutions, and various ad personalization. PROFESSIONAL SKILLS & QUALIFICATIONS: 2+ years' experience in Search Engine Marketing (SEM) and Paid Search (PPC). Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. Experience working with popular PPC ad platforms (Google Ads, Yahoo, Bing). Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals. Google Ads / Bing certification a plus. BS/BA degree preferred. Strong client-facing presentation skills and demonstrated client relationships. Good command over Google analytics, search, ad campaigns & optimizations. Detailed understanding of marketing concepts & brand communications.

Recruitment Support: Post job openings on various platforms including job portals, LinkedIn, and other sourcing channels. Source potential candidates and maintain a talent pipeline for key positions. Screen resumes and shortlist candidates in alignment with role requirements. Coordinate and schedule interviews with hiring managers and candidates. Assist in communication of interview outcomes and follow-ups. Ensure all recruitment documentation and permits (if applicable) are obtained and processed. Onboarding & Orientation: Coordinate pre-joining formalities and documentation with selected candidates. Facilitate a smooth onboarding process by organizing welcome kits, email IDs, access cards, etc. Conduct orientation sessions to familiarize new hires with company culture, policies, and procedures. Prepare and distribute onboarding materials including employee handbooks, benefit guides, and compliance forms. Guide new hires through form-filling, benefits explanation, and introductory HR processes. Liaise with IT, Admin, and other departments to ensure seamless onboarding. Track and report onboarding status and collect feedback for continuous improvement. Requirements: Degree in MBA (Human Resources & Finance), (Human Resource & Operations), (Human Resource & Business Administration), or related field. Strong communication and organizational skills. Proficient in MS Office tools and familiarity with job portals & LinkedIn. Ability to handle confidential information with integrity. Strong interest in recruitment, employee experience, and HR operations. Self-motivated, detail-oriented, and a team player.

Role & responsibilities Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and other search engine platforms. Conduct keyword research and analysis to identify high-value keywords and opportunities for optimization. Create compelling ad copy and optimized landing pages to improve ad relevance and quality score. Monitor campaign performance, analyze key metrics, and provide actionable insights to optimize performance and maximize ROI. Perform A/B testing of ad creatives, landing pages, and other campaign elements to improve campaign performance. Stay up-to-date with the latest trends and developments in SEM, search engine algorithms, and digital marketing best practices. Collaborate with cross-functional teams including marketing, design, and development to ensure alignment of SEM campaigns with overall marketing strategies and objectives. Provide regular reporting on campaign performance, including key metrics such as impressions, clicks, conversions, and cost per acquisition (CPA). Identify opportunities for expansion and optimization of SEM campaigns, including targeting, bidding, and budget allocation. Monitor and manage campaign budgets to ensure efficient allocation of resources and achievement of performance targets. Professional Skills & Qualifications: Bachelors degree in Digital marketing, business, or related field. Minimum of one year of experience in search engine marketing, with a proven track record of managing successful SEM campaigns. Proficiency in Google Ads and Bing Ads platforms, including campaign setup, optimization, and performance analysis. Strong analytical skills and attention to detail, with the ability to interpret data and draw actionable insights to improve campaign performance. Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate effectively with cross-functional teams. Experience with Google Analytics or other web analytics platforms preferred. Google Ads certification or other relevant certifications a plus. Ability to work independently and as part of a team in a fast-paced, deadline-driven environment. Strong organizational and project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously. Passion for digital marketing and staying abreast of industry trends and developments.