Associate - Business Development

Job Description

Key Responsibilities: Lead Generation & Customer Engagement: - Identify and generate leads through digital marketing campaigns, cold calling, and email outreach. - Engage with potential customers to understand their needs and provide relevant product or service information. - Qualify leads and schedule meetings or product demos for the sales team. Marketing Campaign Execution: - Support the execution of marketing campaigns, including email marketing, social media promotions, and content marketing. - Collaborate with the digital marketing team to track campaign performance and optimize strategies. - Assist in content creation, including writing promotional emails, social media posts, and marketing materials. Market Research & Analysis: - Conduct market research to identify trends, customer preferences, and competitor activities. - Provide insights and recommendations to improve marketing strategies. - Maintain and update customer databases with relevant information. Sales Support & Coordination: - Work closely with the sales team to align marketing efforts with business goals. - Provide necessary marketing materials and presentations to support the sales process. - Follow up with leads and prospects to ensure continuous engagement. Reporting & Performance Monitoring: - Track and report on marketing campaign performance and lead conversion rates. - Analyze key metrics and provide insights for future marketing strategies. - Prepare reports and presentations for management.