Area Sales Manager - Tile Adhesives

Area Sales Manager - Tile Adhesives

Area Sales Manager - Tile Adhesives

Key Responsibilities:

• Achieve planned growth

  in revenues and profitability for the Tile Adhesives vertical.

• Develop and implement strategic plans

  that align with corporate priorities for sales and market expansion.

• Formulate and execute effective sales & marketing strategies

  tailored to the tile adhesives market.

• Devise and implement effective positioning and pricing strategies

  considering factors like geography, competition, and penetration goals.

• Identify opportunities

  to reach new market segments and expand market share.

• Develop strategic plans

  to establish and maintain strong relationships with customers and channel partners.

• Build a technical support/sales service team

  to provide application support to customers, product seeding, and training for applicators.

• Take responsibility for achieving targets

  for both the top and bottom line for the product vertical, including volume targets.

• Coordinate with the marketing communication team

  to build brand awareness and ensure brand visibility across all customer segments.

• Define and collaboratively implement

  ATL (Above The Line) and BTL (Below The Line) activities to promote brands across the product segment.

• Liaise with Marketing and Product Development departments

  to ensure brand consistency across all initiatives.

• Keep abreast of new product launches

  and ensure sales team members are fully equipped for marketing new products effectively.

Required Skills and Qualifications:

• Minimum Graduation

  with experience in sales & marketing.

• Preferably from a Tile Adhesives background

  , with experience in products like tile adhesives, grout, epoxy, screed, etc.

• Experience in leading a team

  to manage the product specification process among Architects and consultants.

• Strong analytical and problem-solving skills

  .

• Excellent negotiation skills

  .

• Proven leadership skills

  .

• Effective presentation skills

  .