6 Webengage Jobs

CRM Executive India, Delhi NCR ABOUT TIDE At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting. Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees. Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money. ABOUT THE ROLE As a data-driven CRM Marketing Executive, youll be working on driving usage and activation of users through effective automated, personalized and segmented marketing. You’ll use data & analytics to develop a test & learn plan to target our members with the right content at the right time, building segmentation and messaging strategies based on lifecycle, member behavior, product uptake and more. You will help develop the existing CRM strategy, with a strong focus on driving the all important metrics through automation and personalization, working closely with product, content, BI and other Marketing team members. You will work in a team of passionate marketers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love. Some of the things you’ll be doing: Building and optimising key customer journeys for onboarding and activation Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification , email & SMS. Managing campaigns end-to-end, including ideation, execution, analysis and optimisation. Maintain and publish dashboards/reports at a channel, cohort, or campaign level. Analytically using data to define, build and maintain segments. Developing and implementing new CRM automation and personalisation solutions. Work closely with the rest of the Marketing team as well as a number of other cross-business stakeholders. Continuously look for optimisations and new ideas to develop engagement marketing opportunities. WHAT WE ARE LOOKING FOR: 2 to 4 years of hands-on experience in Campaign management/ Retention Marketing using platforms like Iterable, MoEngage, WebEngage, CleverTap, etc. You have experience in segmentation and targeting. You may have worked in Credit, start-ups, finance services or tech space. You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights. You have A/B and MVT testing experience. You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members. You have the ability to handle multiple projects and adapt to changing priorities. You have experience working in a subscription and/or app-based business. You have an understanding of HTML, CSS and SQL. WHAT YOU'LL GET IN RETURN: Competitive salary Self & Family Health Insurance Term & Life Insurance OPD Benefits Mental wellbeing through Plumm Learning & Development Budget 15 days of Privilege leaves 12 days of Casual leaves 12 days of Sick leaves 3 paid days off for volunteering or L&D activities TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. Preferred candidate profile

Job Description: We are seeking a detail-oriented Campaign Executive CRM & Retention to lead the end-to-end execution of customer communication campaigns across SMS, WhatsApp, Email, Push Notifications, and In-App messages. The ideal candidate will play a key role in driving user engagement, retention, and conversion through targeted, data-driven messaging and lifecycle automation. Key Responsibilities: Plan, create, and execute multi-channel customer engagement campaigns (SMS, WhatsApp, Email, Push, In-App) Collaborate with design and content teams to develop impactful creatives and messaging. Segment audiences based on user behavior, lifecycle stage, and purchase history. Track and optimize campaign performance using metrics such as delivery, open, click, and conversion rates. Manage CRM tools like Gupshup, WebEngage, MoEngageWebEngage, MoEngage, CleverTap , or similar platforms Design and implement automated journeys, triggers, and workflows for personalized communications. Ensure compliance with data privacy laws and regulatory requirements. Analyze campaign results and provide regular reports with actionable insights. Must-Have KGupshup,nowledge, Skills & Abilities: Hands-on experience with CRM platforms and campaign management tools Solid understanding of key communication metrics: delivery rate , open rate, CTR, conversions Basic knowledge of HTML for email formatting (preferred) Strong project management and organizational skills Ability to work cross-functionally and manage tight deadlines effectively Good to Have: Familiarity with customer lifecycle marketing and retention strategies Experience with A/B testing , journey building, and campaign optimization Exposure to eCommerce or mobile app user behavior Basic data analysis skills using Excel or tools like Looker Studio

Set up & optimize nurturing campaigns for new & existing leads through CRM channels like email/WhatsApp/SMS/website etc. Build, execute & optimize user journeys for user-driven actions. Coordinating with the creative team to build assets & content for lead nurturing across different channels. Develop templates & tools for enabling the sales team. Build a repository of learner testimonials video+text Run ad-hoc & regular consumer research to collect insights for marketing & sales enablement. Qualifications 1-3 years experience in lead nurturing campaigns through CRM tools preferably WebEngage Experience in understanding user journeys with an aim of nurturing at different conversion funnel stages Experience in working with CRM platforms like Web engage In-depth understanding of using new & existing features on Web Engage Go-getter attitude to own leveraging content for the program across channels Ability to work in close coordination with senior management on critical time-sensitive business initiatives. Market intelligence around best practices & current trends. Excellent communication and presentation skills

About the Role :As a Product Growth Manager at Infinity Learn, your primary objective is to drive user acquisition, engagement, and retention for our suite of learning products. You'll leverage data-driven strategies, collaborate cross-functionally, and design experiments to ensure sustainable product-led growth by driving engagement and retention. Your work will directly contribute to scaling our user base, optimizing key product metrics, and increasing conversions across funnels. Key Responsibilities:- Lead the development of growth features using growth hacking tools aimed at driving user acquisition, activation, and engagement, ultimately driving revenue.- Analyze user data, product usage, and behavioral trends to identify opportunities for growth and enhance the customer journey.- Develop hypotheses about customer behavior and design experiments (such as A/B tests) to validate assumptions and refine product strategies.- Monitor and optimize key metrics, including funnel performance, user retention, and cohort analyses, to address growth challenges.- Collaborate with cross-functional teams, including marketing, sales, and engineering, to execute growth strategies aligned with business goals.- Ideate, test, and optimize growth initiatives across channels such as SEO, and campaigns to enhance user acquisition.- Stay ahead of industry trends and competitor strategies to drive continuous improvement. Qualifications:- 4-5+ years of product management experience, preferably in a growth-focused role within ed-tech,or product-led company.- Proficiency in data analysis and experimentation, and familiarity with A/B testing frameworks.- Experience working with product analytics platforms (such as Amplitude, Webengage, Mixpanel, Google Analytics AI-backed tools) to drive actionable insights.- Deep understanding of funnel metrics, and cohort analysis.- Strong strategic thinking with the ability to develop and execute creative growth strategies.- A track record of successfully launching and scaling products through data-led growth initiatives. Preferred Skills:- Background in technology/marketing/product. Familiarity with EdTech industry is a plus.- Technical proficiency in developing tools for product data analysis and growth experiments.- Knowledge of user psychology and behavioral economics to craft engaging and impactful user experiences.- Strong collaboration skills, with experience working alongside marketing, engineering, and sales teams to drive growth initiatives.

- We are looking for Assistant Product Marketing / Growth Managers who are hands-on executioners in running omnichannel retention campaigns across push notifications, SMS, WhatsApp, email, and web notifications. - This is an Individual Contributor (IC) role focused on campaign execution, analytics, and increasing user loyalty. Role Overview: - The Assistant Product Marketing / Growth Manager will be responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage. - This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach. Key Responsibilities: - Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications). Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels. - Work on user segmentation and behavioral targeting to improve campaign effectiveness. Enhance first-party data by implementing user attribute grooming strategies and website on site surveys. - Identify and track active vs. inactive users and implement reactivation strategies. Collaborate with the product and tech teams to design automated marketing journeys. - Manage marketing automation tools like WebEngage, MoEngage, and Netcore. Optimize campaigns through A/B testing and performance analysis. Core KPIs for Success. Increased repeat transactions and user retention. - Higher engagement rates across marketing channels. Improved conversion rates from registered users to active borrowers. - Better first-party data collection and enriched user segmentation. Effective use of automation tools to reduce manual execution time. Who You Are: - 2-4 years of experience in product marketing, retention marketing, or lifecycle marketing. - Hands-on experience in marketing automation tools (WebEngage, MoEngage, Netcore, CleverTap). Strong execution skills in running SMS, push, email, and WhatsApp campaigns. - Experience in analyzing campaign performance metrics and optimizing marketing funnels. - Strong analytical mindset with a passion for user behavior tracking and engagement strategies. - Experience in fintech or consumer-tech companies is a plus. If you're an expert in retention marketing and love execution-heavy roles, apply now! Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

Position: Campaign Manager Location: Navi Mumbai (Seawoods & Turbhe) Role Summary: The Campaign Manager leads the customer communication campaign vertical, driving the planning, execution, and performance monitoring of campaigns across SMS, Email, and WhatsApp. This role is accountable for strategic alignment with business objectives, vendor oversight, and governance adherence. Key Responsibilities: Lead the campaign team in planning and executing customer communication across channels through various vendor portals etc. Liaise with business teams to gather campaign objectives and finalize message templates in collaboration with marketing team. Oversee regulatory compliance and approval cycles with internal stakeholders Manage vendor relationships and ensure SLA compliance Monitor campaign KPIs such as delivery rates, open rates, and conversions Provide weekly/monthly campaign performance reports to CX and business leaders Implement feedback and continuous improvement practices to enhance campaign ROI Ensure end-to-end documentation and audit readiness for campaign logs Skills and Qualifications: Excellent stakeholder management and communication skills Strong understanding of digital communication workflows Analytical mindset to interpret campaign metrics Time management and team leadership skills Experience Requirements: 4 to 8 years in campaign management, digital marketing, or CRM communications Prior experience in managing cross-channel messaging strategies preferred Reporting Line: Reports to Lead / Head Customer Excellence Tools/Platforms Knowledge: Enterprise CRM systems Campaign orchestration platforms (e.g., WebEngage, Netcore, Salesforce Marketing Cloud, Adobe, CleverTap etc.) WhatsApp APIs, SMS gateways Excel, PowerPoint, and reporting tools Preferred Certifications: Digital Marketing (HubSpot, Meta Blueprint, etc.) Project Management or Agile certifications will be a plus