Web Content Associate 1

General responsibilities

• Uphold RSM brand standards and digital content marketing best practices
• Collaborate and communicate effectively with global team members to ensure timely project delivery
• Provide critical thinking about the approach to digital content publishing for an optimal user experience
• Proactively manage multiple projects and deadlines, with minimal revisions
• Actively seek out and participate in skills development training, as defined by career development goals --

  15%.

Web publishing responsibilities

• Publish or edit web pages on

  rsmus.com

  and

  rsmcanada.com

  as defined by content briefs, using web authoring best practices and applying internal tagging, tracking codes, SEO linking, etc to support campaign and project directives
• Maintain firm and web brand standards across all page experiences
• Regularly participate in AEM and other web content training to improve skills
• Understand data and content integration points, such as Marketo, Brightcove, Adobe Analytics, etc. to ensure technical quality for page development
• Support approved RSM subdomain content authoring(i.e. blogs) as approved by COE leadership
• Implement authoring fixes for technical SEO optimizations
• Collaborate across web content publishing team to provide support, creative problem solving and quality control for a consistent website user experience across RSM domains
• Monitor and implement Workfront web edit request queue tasks --

  60%.

Digital contentexperienceresponsibilities

• Work with web content manager and website engineers to solve technical problems and/or recommend new functionality
• Review site performance reports, as appropriate, to identify improvement opportunities
• Assist with coordinating sitewide content updates
• Support web content manager and digital marketing analytics team with AEM reporting and content audits --

  15%.

EDUCATION/CERTIFICATIONS

• Bachelor's degree in marketing, communications, digital marketing, journalism or design(preferred), or 4 years equivalent business experience

TECHNICAL/SOFTSKILLS

• Demonstrated expertise using enterprise content management systems/web platforms, required (Adobe Experience Manager, preferred)
• Proficient with digital and content marketing strategy; required
• Understanding of SEO best practices, preferred
• Strong awareness of grammar and style (American English, Canadian English)
• Understanding of data sources and user experience connection points across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, Google, SEMrush, etc)
• Experience with work management tools, Workfront preferred

EXPERIENCE

• 2 - 4 years of experience in web content publishing and site optimization, preferably within a large, global or professional services organization
• Awareness of buyer journey, preferably in B2B environment

LEADERSHIPSKILLS

• Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously
• Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders