30 User Acquisition Jobs - Page 2

We are seeking a dynamic Assistant Category Manager to join our Category Management team. In this role ,you will plan, execute, and own category content, driving the growth and performance of specific product categories. You will talk to and understand buyer and seller insights, helping drive matchmaking between the two to enhance platform engagement. By leveraging data-driven strategies, you will analyze data to plan category specs, pricing, churn reduction, platform traffic, and lead scalability, while driving the innovation agenda to make IndiaMart the go-to platform for B2B transactions. Roles and Responsibilities Plan, execute, and own category content to ensure product listings are accurate, SEO-optimized, and appealing to buyers. Business Development: Ensure best brands, SMEs, vendors, suppliers from across the country are onboarded on marketplace Competitive Quality Catalogs: Drive to acquire good quality catalogs with accurate product prices & specifications, high quality images and hottest seller products Operational Efficiency: Work across operations, part time associates, cross functional teams, product management department to ensure smooth and fast functioning to achieve targets in given time period Develop and maintain a comprehensive category map for different product categories, ensuring clarity and ease of navigation for users Contribute to ideation towards making category pages ideal for both buyers and sellers, such as adding dynamic filters or personalized content Desired Candidate Profile Education qualification - B.Tech Good communication skills Analytical data driven detail-oriented approach Perfect opportunity for highly motivated and dynamic candidates looking to move into online ecommerce industry Key Skills Required Should be an effective communicator with ability to persuade/ negotiate with different team/stakeholders Should be a strong team leader & capable of handling large teams Establish and foster strong working relationships with multiple stakeholders & proven experience leading cross-functional projects Strong numerical and analytical aptitude & experience of using customer data to identify and prioritize opportunities

About the Role: We are looking for a data-driven Growth Manager to drive user acquisition, engagement, retention, and monetization for our mobile gaming products. This role will focus on scaling player growth, optimizing revenue streams, and enhancing user experiences through strategic and performance-driven initiatives. Key Responsibilities: User Acquisition & Performance Marketing - Develop and execute multi-channel growth strategies (Google Ads, Meta, influencer networks, ASO). - Optimize campaigns to improve key metrics (CPI, CAC, ROAS, LTV). - Drive organic and viral growth through community engagement and referral programs. Player Engagement & Retention - Implement data-driven retention strategies, loyalty programs, and in-game incentives. - Work closely with product teams to enhance user experience and reduce churn. Monetization & Revenue Optimization - Identify and optimize monetization strategies (in-app purchases, ad revenue, partnerships). - Conduct A/B testing on promotions, pricing models, and content strategies. Data & Analytics: - Analyze user behavior, market trends, and competitor insights to refine strategies. - Utilize analytics tools (Google Analytics, Appsflyer, Mixpanel, Adjust) for performance tracking. What we are looking for: - Experience in driving growth in the mobile domain. - 3-5+ years of experience in growth marketing, user acquisition, or a related role in gaming. - Strong understanding of gaming ecosystems, player behavior, and gaming communities. - Expertise in performance marketing, ASO, and user acquisition strategies. - Proficiency in analytics tools (Google Analytics, Mixpanel, Adjust, etc.). - Passion for gaming and deep knowledge of industry trends. Why Us - High-growth startup with a fast-paced learning environment. - Performance-based bonuses & competitive salary. - Medical insurance for you and your family. - Company-sponsored learning & upskilling opportunities. - Casual work culture, team outings, and free meals/snacks. Apply Save Save Pro Insights

About Hevo Ever wondered what Wheely, ScratchPay, Neo4J, Swiggy, Curefit, Lendingkart, and 500+ Data-Driven companies across the globe have in commonThey all use Hevo Data's fully managed Automated Pipelines to consolidate their data from multiple sources like Databases, Marketing Applications, Cloud Storage, SDKs, Streaming Services, etc. Hevo Data is a Bangalore-based B2B SaaS company building best-in-class technology to help non-technical people leverage the data to make better decisions. Hevo powers more than 1200+ companies across 40+ countries in domains such as e-commerce, financial technology, and healthcare. We have raised $43M from investors such as Sequoia Capital, Chiratae, and Qualgro. Currently, we are a team of 250+ people and are looking forward to our next phase of hyper-growth! Founders , Manish and Sourabh, are IIT Roorkee Alumnus. Both of them are serial entrepreneurs and built and sold a venture funded start-up SpoonJoy (funded by Elevation Capital and Angels Investors such as Sachin Bansal (Founder of FlipKart), Sahil Barua (Founder of Delhivery). Our mission is to Build a best-in-class technology product from India for the world! Please visit our us www.hevodata.com to know more about us about we do and visit - our careers page - hevodata.com/careers What we do Hevo is an Automated Data Pipeline that helps companies consolidate data from multiple data sources such as Databases, Marketing Applications such as Hubspot, Mixpanel, Amplitude, Facebook Ads, Google Ads, Google Analytics, Appsflyer, etc. To truly understand their customers and answer complex business questions, companies need to unify data from multiple systems. As a prerequisite to answering these questions, data needs to be prepared for analysis. This requires businesses to invest additional engineering bandwidth to build and maintain systems to fetch, clean & transform this data. Hevo makes this process easier for businesses by cutting down the amount of time spent in extracting and preparing data from a few weeks to a few minutes through a No-Code Platform. Product Manager - Growth We're looking for a Product Manager - Growth to create and run an experimentation roadmap with the goal of converting incoming website traffic to paying customers. This is a cross-functional role and involves building, launching, and iterating on the product-centered growth experiments with a key focus on customer acquisition funnel optimization. The role will offer immense opportunities to understand the dynamics of software product users and build processes to influence the buying process for this segment. You will work hands-on with cutting edge analytics and experimentation tools to build high converting user flows. This is a fantastic career-defining opportunity for a driven professional who enjoys a role filled with challenges, depth, and autonomy. More on what a Growth Product Manager does https://www.productled.org/foundations/the-rise-of-the-growth-product-manager Responsibilities: - Own the product roadmap for the Hevo website, work with the marketing team to launch new programs that focus on customer acquisition funnel optimization. - Conceptualize and build new strategies for increasing visitor-to-lead conversion by optimizing various aspects such as the product landing pages, sign-up flow, onboarding, email campaigns, and more. - Design and execute multiple A/B and multivariate tests to optimize conversion across different steps of the acquisition funnel. - Work closely with Business, Engineering, and Analytics teams to define and execute growth experiments. - Identify success metrics and set up processes to analyze and track funnel performance using cutting-edge analytics products. - Actively measure conversion across the acquisition funnel, interpret trends and identify opportunities to innovate and improve. - Define OKRs and produce meaningful Funnel KPI dashboards and deliver weekly and monthly performance reports with actionable insights for the product, marketing, business, and leadership teams. Requirements: - 4+ years of growth product management experience, with a proven track record of optimizing conversion funnels and driving growth. - Excellent problem-solving skills with a strong ability to break down problems and understand customer journeys. - Strong analytical skills, comfort with handling data sets and deriving insights or building attribution models using the data. - Results-oriented with strong communication skills, attention to detail, ability to manage multiple projects and stakeholders. - Experience with analytics tools such as Google Analytics, Mixpanel, Optimizely, etc. - Good proficiency in Excel; proficiency in SQL is preferable. - B.E / B.Tech graduate with a very strong academic track record throughout. - A proactive, self-driven, and diligent individual who can thrive in an environment that is constantly changing, frequently uncertain, and at times chaotic. Apply Save Save Pro Insights

jobDescription:We re seeking a dynamic Growth Marketing Manager with a strong background in digital strategy and performance marketing The candidate should be a graduate with relevant certification courses and hands-on experience driving user acquisition, brand visibility, and engagement across digital platforms

What is this role about? Assistant Manager/Manager, Product-led Growth (PLG) will drive the user acquisition, engagement, retention, and growth for McGraw Hill digital learning products by leveraging product-led growth strategies. Reporting into Associate Director, Digital Solutions and Demand Generation, this role is pivotal in executing the growth plans for McGraw Hill Indias Digital Test Preparation business. This person will work closely with the product manager(s) and members from the technology and engineering, content and demand generation teams to identify and execute the ROI-driven PLG for digital learning products, in alignment with overall business strategy. The role requires blend of product thinking, marketing acumen, understanding of consumer psychology and data analytics. What you will be doing: 1. SCALE USER ACQUISITION Design and execute flows to scale organic user acquisition through product driven interventions like onboarding optimizations, trial experiences, referral programs, gamifications, etc. Boost product discoverability and new user traffic by creating and executing comprehensive on-page and off-page SEO plans, app store optimizations, search engine and GenAI indexing optimizations. Partner with Demand Generation team to ensure alignment between marketing efforts and PLG initiatives. 2. DRIVE USER ENGAGEMENT Identify and map user personas for target consumer segments and work on strategies to increase user engagement with the product using push notifications, email sequences, WhatsApp campaigns and gamified experiences, etc. Analyse consumption data for key product offerings to feed consumer behaviour insights into content strategy. Create channels to capture user feedback and develop insights from them to feed into the overall product roadmap. 3. USER RETENTION AND GROWTH Drive free-to-paid conversion funnel through targeted interventions. Utilize product-driven levers to up-sell and cross-sell premium products to existing users. Optimize the free-to-paid user journey, ensuring seamless transitions with compelling in-app messaging, offers, and personalized nudges. Optimize pricing strategies and freemium models to improve overall paid users funnel and ARPU(Avg Revenue per user). Collaborate with product team to identify core value propositions of premium offerings around which targeted campaigns can be planned and executed. 4. PRODUCT DATA ANALYTICS Use data to track and improve performance of product-led growth initiatives. Own the analytics and reporting of product usage, user growth, engagement, and retention metrices. Conduct in-depth analysis of user behaviour to identify opportunities for feature enhancements and product market fitment gaps. 5. EXPERIMENTATIONS AND A/B TESTING Run continuous growth experiments and A/B tests on product features, messaging, and growth campaigns. Iterate based on user behaviour insights, user feedback, and consumption data analytics. Work with Product and Engineering team to implement user flows that support P What you need to be considered: 2-3 years of experience in driving product-led growth, particularly in B2C models. Deep understanding of product design principles, user experience (UX), user interface (UI). Understanding of technology and latest trends, especially for their applications in education sector. Knowledge of SEO strategies and tools to execute them. Familiarity with product funnels, user journey mapping, and conversion strategies. Experience of A/B testing on features and campaigns, conversion rate optimization and user retention techniques. Strong analytical and problem-solving skills. Excellent written and verbal communication skills.