Urgent Opening For Marketing Director - Inbound Marketing - Bangalore

Urgent Opening for Marketing Director - Inbound Marketing - BangalorePosted On 21st Oct 2015 10:21 AM
Location Bangalore Role / Position Marketing Director Experience (required) 8 plus years Description A brief about our client
Our client is a self-serve Data Integration service built for business users like Sales and Marketing executives. We help companies to automate their data flow across various cloud business applications like Shopify, QuickBooks, Zoho, Salesforce, NetSuite etc.Our customers are small and medium businesses in US, CA, UK, AU regions. To validate market problems and to gain traction, we started with e-commerce customer segment. Today, our e-commerce accounting integration product is used by 100s of customers. We are also actively building other integration solutions in the marketing and sales domains as well.Product and Offering
Our Client is rated amongst the top apps in app Stores here and here. Our customers can integrate their applications in just 3 simple steps

Connect your Apps Choose and connect cloud apps you would like to integrate.

Configure your Settings for the integration process.

Run Sync Click sync and watch your desired data move seamlessly.

On an average, our customer can run their first integration in 15 minutes after they signup.
Our customer can try our product using a 15-day free trial and then convert into a monthly or annual subscription.What are the problems we are trying to solve in Marketing
The stage wise customer life-cycle at Client is listed as under:Stage 1A prospective customer signs up for a 15 day free trial Marketing team is responsible for thisStage 2A free trial user converts into a paying customer Product and Customer Success teams are responsible for thisStage 3A paid customer pays us monthly or annual subscription and is retained with us for several months again Product and CS teams are responsible for thisFrom what we infer, we are doing an awesome job in the 2nd and 3rd stages mentioned above. Our metrics are comparable to industry benchmarks (if we are not beating them). But, our free trial signups (1st stage) are not growing at a required rate. We dont have a predictable and repeatable growth of our signups. Since our revenue is a function of free trials, we need some help here.Who are we looking to hire
To grow our free trial signups,we need an Inbound Marketing Leader who can find scalable, repeatable, and sustainable ways of growing our business.
We need a Marketing Leader/Coach who is a natural leader first, has high intellectual capacity and entrepreneurial spirit. If you are the one, we expect you to roll up your sleeves and get your hands dirty. You will do the proverbial wearing many hats. Think of all-around athlete for this position who grew from a Product Marketing or Demand Generation background.What would be his/ her objectives

Grow free trial signups that are required to meet the revenue goals (exampleif revenue should grow at 20% month-on-month, signups also need to grow at an equivalent rate).

Determine what marketing activities will drive more signups (and thus conversions to paid customers)

Build an apt marketing team by finding and mentoring people that are exceptional specialists in different marketing disciplines such as Product Marketing, Content Marketing, Demand Generation.

To achieve these objectives, he/she needs to perform the following recurring activities on a daily / weekly / fortnightly basis:

Define detailed customer segments and then break them into sub-segments (for Go-To-Market Strategy)

Prioritize ideas, test them, and analyse them (to know which ones are growth drivers to keep and which ones to cut.)

Ability to adapt and make changes in the process based on whats working and whats not.

Continuously crunch numbers to analyse the overall marketing funnel and also each of the web properties

Identify new channels of marketing

Lead and Mentor team members so that the entire team works towards achieving the business goals.

Don the role of Product Marketing manager and own messaging across all web properties and product materials.

Work with an external agency for a specific marketing function (exampleContent Marketing)

Work with a data / contacts agency to commission a lead list based on the customer segments

In order to execute the activities outlined above, he/she needs to have the following characteristics and skills

Customer champion (building marketing activities around the customer)

Entrepreneurial (curious ; open to experiment and learn)

Creativity to figure out unique ways of driving growth (in addition to testing/ evolving the techniques proven by other companies)

Analyticalyou like to measure what you do and make decisions based on data.

Youre a marketer with an uncommon talent for creating content

You have an online life and are comfortable with blogging, social media, and the web in general.

Adaptable to any change (in the industry or business model)

Wondering about our marketing team
You are not alone in this battle. We have some awesome marketing team members and help from an external agency (for content marketing etc). If interested, Please share your updated profile along with CTC details Send Resumes to sbharathwajan.expertiz@gmail.com -->Upload Resume