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Vmax Wellness
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Team Leader - Digital Marketing

Team Leader - Digital Marketing

Vmax Wellness

4 - 6 years

6 - 8 Lacs

Coimbatore

Posted:1 day ago| Platform:

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Skills Required

Graphics Data analysis PPC Team management Google Analytics Email marketing Social media SEM SEO Digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Company:

VMax Wellness is a dynamic health and wellness company dedicated to empowering individuals to live healthier lives. We offer personalized fitness and nutrition plans tailored to individual needs, delivered by a passionate team of experts. Our mission is to positively impact one million lives by combating lifestyle diseases and promoting overall well-being. Excited and want to learn more? Visit our website, vmax.fit

Role Description:

The Digital Marketing Team Leader will spearhead the development and execution of comprehensive digital marketing strategies aimed at enhancing brand visibility, user engagement, and lead generation for our brand . This role requires a blend of strategic thinking, creative execution, and data-driven decision-making to drive growth in the health and wellness sector.

Key Responsibilities

Social Media Strategy & Content Creation:

Develop and implement comprehensive social media strategies to enhance brand awareness, customer acquisition, retaining existing clients, and community building.

Create and curate engaging content across platforms like Facebook, Instagram, LinkedIn, YouTube , and others, ensuring alignment with the brands voice and objectives .

Oversee the content calendar, ensuring timely and consistent posting across all channels.

Collaborate with creative teams to produce high-quality multimedia content, including text, video, and graphics.

Digital Marketing Campaigns:

Plan, execute, and optimize digital marketing campaigns, including email marketing, SEO, SEM, PPC, display ads, and affiliate marketing.

Ensure campaigns align with brand goals and effectively target the desired audience.

Coordinate with service and sales teams to deliver integrated marketing campaigns across all channels.

Data Analysis & Reporting:

Analyze and report on digital marketing performance using tools like Google Analytics and social media insights.

Monitor key performance indicators (KPIs) such as engagement rates, website traffic, conversion rates, and customer acquisition costs.

Use performance data to identify trends and make data-driven decisions to optimize campaigns.

Community Engagement:

Manage and engage with online communities, responding to customer queries, comments, and feedback professionally and promptly.

Build relationships with influencers, brand advocates, and key stakeholders to strengthen the brands presence.

Market & Competitive Research:

Stay updated on the latest digital marketing trends, tools, and best practices.

Conduct market and competitive analysis to provide actionable insights and recommendations.

Collaboration & Team Management:

Work closely with cross-functional teams such as creative, sales, and PR to ensure brand consistency and integrated marketing efforts.

Lead and mentor junior team members, providing guidance on best practices and fostering their professional growth.

Key Requirements

Educational Qualifications:

Master s / bachelors degree in marketing , Communications, or a related field.

Experience:

Minimum 4+ years of experience in digital marketing with a proven track record of executing successful campaigns across digital platforms, including social media (organic & paid) , email marketing, SEO, SEM, content marketing , WhatsApp promotions and video marketing.

Prior experience in leading or managing a digital marketing team is highly preferred, including mentoring and guiding junior team members to achieve goals.

Demonstrated ability to design and execute digital marketing strategies that drive measurable business growth.

Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Technical Skills:

Expertise in digital marketing tools and platforms such as Google Ads, Facebook Ads, SEO tools, WhatsApp tools and email marketing software.

Strong knowledge of paid campaigns, WhatsApp campaign optimization, SEO/SEM, Google Analytics, and other key performance indicators for campaign optimization.

Skills & Competencies:

Digital Marketing Strategy : Expertise in planning and executing multi-channel strategies.

Social Media Marketing : Proficient in driving engagement and brand awareness through social media.

SEO & SEM : Strong skills in optimizing content for search engines and managing paid search campaigns.

Content Creation : Ability to create compelling content and manage content calendars.

Data Analysis : Skilled in analyzing performance data and optimizing campaigns.

Leadership : Experience leading and mentoring teams to achieve goals.

Budget Management : Capable of managing and allocating marketing budgets efficiently.

Communication : Strong written and verbal communication skills.

Passion for Wellness : Genuine interest in the health and wellness industry.

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Vmax Wellness

Health and Wellness

Wellness City

50-100 Employees

13 Jobs

Key People

John Doe

CEO
Jane Smith

Chief Operating Officer
Alice Johnson

Chief Marketing Officer

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Team Leader - Digital Marketing