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Adidas
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Sr. Specialist Brand Comms Sport EM

Sr. Specialist Brand Comms Sport EM

Adidas

2 - 4 years

4 - 6 Lacs

Gurugram

Posted:2 days ago| Platform:

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Skills Required

Global marketing Analytical skills Brand planning Brand management Media strategy Project management Trade marketing Agile Monitoring CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

Sr. Specialist Brand Comms Sport EM Job Details | adidas Search by Keyword Search by Location Select how often (in days) to receive an alert:

Sr. Specialist Brand Comms Sport EM

SR. SPECIALIST, SPORT BRAND COMMS, EMERGING MARKETS HUB STA

Emerging Markets Department: Brand (BD-2) Direct Reporting Line: Sr Manager Sport Brand Comms Subsidiary/territory: EM Hub Location: Gurgaon, India GSMS Grade: P1 Number of Personnel Managed Direct 0

Purpose & Overall Relevance For The Organisation

Support Sr Manager Sport Brand Comms to review the final seasonal comms plan set by Global and define the overall concept strategy for EM, considering the current situational analysis of each Cluster, as well as different consumer and distribution channel needs
Align with Global BU s pre-season at GTM checking to provide initial market on seasonal GTM plan from a comms perspective.
Enable clusters to effectively drive hyperlocal relevance with Comms Frameworks.
Align with EM horizonal team leads EM BU CTC, Newsrooms, Brand Planning, Omni channel, Digital Activation, SPOMA, Media and Membership to ensure horizontal relevance of concepts across the EM seasonal calendar.
Assist in driving key business KPIs related to seasonal GTM plan: Product sell through, Campaign Reach, Engagement, Buzz and Sentiment
Implement the EM E2E process per key concept to deliver against seasonal KPIS

Key Responsibilities

Support the EM Senior Manager Sport Comms to review and establish a clear annual and seasonal investment strategy in line with Global BU guidance
Implement the seasonal E2E milestone: Plan, develop and implement key campaign concepts for EM in partnership with key stakeholders to deliver with best in class thinking, frameworks, tools, strategies, storytelling and reporting across Clusters
Ensure optimal delivery of comms framework and tools across the channel mix for each concept launch per Cluster (media strategy, retail, PR, SPOMA/EIM, .com and CRM, trade marketing, communities, activations and events and owned digital channels)
Project management of community activities across Clusters: communicating seasonal strategy, Cluster strategy creation, regular Cluster touch bases, KPI setting and monitoring, community inclusion in the E2E concept management process, monthly community alignment with Global team, regular Cluster touch bases
Concept reporting as and when required to Global BUs

KPIs

Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, Category Market Share vs. plans within EM etc.)
EM Direct Category Contribution vs. Plan
EM BU Net Sales, Category growth, FPST and DTC/.com traffic
Improvement in our Brand Health KPIS (Message Association Engagement, Buzz, Positive Sentiment) Spontaneous purchase intent, etc.).
On-time and quality deliverable through EM GTM and Brand Planning Milestones.
On-time and quality deliverable of campaign tools.
On time launch of campaigns.
Quality of recommended and executed initiatives to maximize brand and product exposure and are implemented at industry leading standards.
Integration of ideas with other disciplines.

Key Relationships

Global Marketing team
EM Newsroom, Brand Planning, partnership teams
EM BU teams
EM Omni, DA, Membership, CRM
Country Cluster Brand Communication team
External Agencies and partners

Knowledge, Skills And Abilities

Passionate about sports and marketing
Knowledge of the full marketing mix (media strategy, retail, PR, SPOMA/EIM, .com and CRM, trade marketing, communities, activations and events and owned digital channels
Commercial acumen to build a category strategy and effectively drive its execution good numerical and analytical skills
Good understanding of the consumer campaign creation process from brief through to execution
Self-starter and proactive mindset, ability to think end-to-end
Ability to work in a fast paced, agile environment with different international cultures
Strong organisational skills
Very good communication (both written and verbal) skills, presentation and facilitation skills
Ability to travel as required
Fluent in English

COURAGE:
Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company s standards.
RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

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Sr. Specialist Brand Comms Sport EM

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

SR. SPECIALIST, SPORT BRAND COMMS, EMERGING MARKETS HUB STA

Purpose & Overall Relevance For The Organisation

Key Responsibilities

KPIs

Key Relationships

Knowledge, Skills And Abilities

COURAGE:

OWNERSHIP:

INNOVATION:

TEAMPLAY:

INTEGRITY:

RESPECT:

More Jobs at Adidas